• Mind-numbing metrics: How algorithms help marketers get back to being creative

    … by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn’t leave a lot of room for the creative or gratifying parts of the job…

    Digidayin How To's- 16 readers -
  • Focus on Viewability, But Don’t Make It a Goal

    … by Tyler Hampton, director of product marketing, Turn It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. Focus too narrowly on it, and you can compromise targeted reach, conversions and brand lift, and you risk overspending on a parameter that’s…

    Digiday- 24 readers -
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