Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    …. Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure. In a statement, Volker Dressel, general manager at Quaid Media, commented: 2015 has been the year when app marketers…

    Inside Facebook- 7 readers -
  • Is Billboard Advertising Effective in 2015?

    … Published 45 mins ago 38 Hi. My name is Dan, and I’m a marketing snob. I’ll be the first to admit that I cringe at the word “advertising.” I prefer terms like marketing, inbound, newsjacking and promoting. So when, as the director of marketing for my company, I was approached with the idea to create a billboard campaign, I was sure…

    Dan Moyle/ Relevance- 11 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … advertising. And marketers couldn’t imagine building a big nation brand without TV advertising. But in 2015, the world of TV is being turned upside down. And in the internet era, there is now universal agreement that you can’t build the next new brand without digital video across the myriad of connected devices. That’s where the eyeballs are going…

    Greg Jarboe/ ReelSEOin Social- 28 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … Most of us may still have a TV in the house somewhere, but more and more of us are consuming our favorite shows, and other online entertainment, via the wonder of the second screen. According to a new report from YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further…

    Carla Marshall/ ReelSEO- 15 readers -
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