Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Case Study: Mattress Retailer Captures Millennials with Digital Strategies

    … of Onalaska owner Dave Weinberger says he’s found that millennial shoppers are increasingly doing their pre-shopping research online. In response, he’s begun shifting his advertising budget away from offline channels and toward digital tactics, like call tracking and recording, search marketing, and online promotions. “Mobile is everything right now…

    Stephanie Miles/ Street Fight- 9 readers -
  • Is Billboard Advertising Effective in 2015?

    …? The Advertising Idea Inbound can work wonders for your marketing. It’s usually much more cost-effective when compared to traditional advertising because it costs a lot of money to reach an established audience. That’s effectively what radio stations, television stations, major websites and billboards are: an entity has the audience you want to reach, so…

    Dan Moyle/ Relevance- 12 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … is Garg and why was he one of the featured speakers? Well, in 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became one of the leading video advertising platforms for brand…

    Greg Jarboe/ ReelSEOin Social- 31 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them? The YuMe study, compiled together with Nielsen, asserts that TV advertising dollars would be better spent if even a small percentage of the available paid advertising budget was shifted…

    Carla Marshall/ ReelSEO- 15 readers -
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