Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Is Billboard Advertising Effective in 2015?

    … Published 45 mins ago 38 Hi. My name is Dan, and I’m a marketing snob. I’ll be the first to admit that I cringe at the word “advertising.” I prefer terms like marketing, inbound, newsjacking and promoting. So when, as the director of marketing for my company, I was approached with the idea to create a billboard campaign, I was sure…

    Dan Moyle/ Relevance- 14 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    …, brand advertising is going to become a lot more like search advertising. It’s going to become contextual. It’s going to become more real-time. And it’s going to become more engaging from a consumer standpoint. The best advertising has always been as engaging as content. Within a decade, all advertising will be content and the world would resemble…

    Greg Jarboe/ ReelSEOin Social- 33 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them? The YuMe study, compiled together with Nielsen, asserts that TV advertising dollars would be better spent if even a small percentage of the available paid advertising budget was shifted…

    Carla Marshall/ ReelSEO- 15 readers -
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