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For many of us, life has been so busy lately that we’ve forgotten what time of year it is. But, on Sunday, Feb. 4, 2018, an average of over 110 million U.S. viewers will be watching Super Bowl LII at any given minute and up to 172 million total U.S. viewers will catch at least part of the National Football League’s championship game.
An estimated 103 million people in the US watched the Philadelphia Eagles beat the New England Patriots in Super Bowl 2018. Before, during, and after the game NBC viewers were served some exciting new trailers for some much anticipated movies like ‘Solo: A Star Wars Story’, ‘Avengers: Infinity War’, ‘Mission: Impossible – Fallout’, and ‘Jurassic World: Fallen Kingdom’.
… eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.com Case…
… that the top rated YouTube Kids app has exceeded over 10 billion views in a year.Among US teens, 8 of the top 10 most popular and influential celebrities are YouTube stars.Over 800 additional YouTube creators surpassed one million subscribers.6 in 10 YouTube subscribers say their views of a brand or company have been influenced by a creator. 5…