Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Is Billboard Advertising Effective in 2015?

    … you pay them as a gatekeeper. Since the keywords we focused on were essentially unknown to the greater population, we decided to buy into the captured-audience ideal. We commissioned a TV commercial and launched a billboard campaign. TV Commercial While the TV commercial looked great and we used it across multiple media sources—TV, web, social &…

    Dan Moyle/ Relevance- 19 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … advertising. And marketers couldn’t imagine building a big nation brand without TV advertising. But in 2015, the world of TV is being turned upside down. And in the internet era, there is now universal agreement that you can’t build the next new brand without digital video across the myriad of connected devices. That’s where the eyeballs are going…

    Greg Jarboe/ ReelSEOin Social- 35 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them? The YuMe study, compiled together with Nielsen, asserts that TV advertising dollars would be better spent if even a small percentage of the available paid advertising budget was shifted…

    Carla Marshall/ ReelSEO- 15 readers -
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