Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    …. Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure. In a statement, Volker Dressel, general manager at Quaid Media, commented: 2015 has been the year when app marketers…

    Inside Facebook- 7 readers -
  • Is Billboard Advertising Effective in 2015?

    … Published 45 mins ago 38 Hi. My name is Dan, and I’m a marketing snob. I’ll be the first to admit that I cringe at the word “advertising.” I prefer terms like marketing, inbound, newsjacking and promoting. So when, as the director of marketing for my company, I was approached with the idea to create a billboard campaign, I was sure…

    Dan Moyle/ Relevance- 12 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … Within a Decade, Video Advertising Will Follow Consumers Around Providing Personalized Information in Real TimeBrand Advertising Needs to Become a Lot More Like Search Advertising to Fall In-line With Consumer Needs On Monday, June 8, 2015, I attended the IAB Digital Video Marketplace in New York. Over the next couple of weeks, I’ll be sharing…

    Greg Jarboe/ ReelSEOin Social- 30 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … information related to the TV content they are watching. That presents a huge opportunity for advertisers, but who do they target, and how to they target them? The YuMe study, compiled together with Nielsen, asserts that TV advertising dollars would be better spent if even a small percentage of the available paid advertising budget was shifted…

    Carla Marshall/ ReelSEO- 15 readers -
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