Tv Advertising

  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    … Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014…

    Inside Facebook- 8 readers -
  • Is Billboard Advertising Effective in 2015?

    …? The Advertising Idea Inbound can work wonders for your marketing. It’s usually much more cost-effective when compared to traditional advertising because it costs a lot of money to reach an established audience. That’s effectively what radio stations, television stations, major websites and billboards are: an entity has the audience you want to reach, so…

    Dan Moyle/ Relevance- 13 readers -
  • The Future of Digital Video: Why Brands Need to Follow the Consumer

    … Minority Report, where the ads follow you around providing personalized information in real-time. Also, the traditional 30-second ad format is dying. As Snapchat, Vine, and Periscope continue to explode, these new formats will unleash new creativity and new formats. And marketers will increasingly promote user-generated content instead…

    Greg Jarboe/ ReelSEOin Social- 31 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … to connected devices, leading to a potential increase in reach of 8.2%. Based on the results of its findings, YuMe has launched an interactive new tool, the Reach Calculator, which predicts unduplicated multi-device reach for U.S. Individuals, something which it believes will be of real value to advertisers. Highlights of the Report: Consumer…

    Carla Marshall/ ReelSEO- 15 readers -
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