Tv Behavior

  • Twitter and Video, Like Peanut Butter and Jelly

    …, we find that Twitter users are more likely to watch TV and be in a position to be influential in the decisions of others when it comes to the question of “what do I watch next?” They are also more likely to be sought out for their opinion on TV, and are very engaged within the space. Gavin Bridge, IPSOS Here’s the IPSOS infographic. Be sure to download the whitepaper, The Twitter Effect: Understanding Twitter’s Role in TV Behaviors, for additional detail. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -