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  • The X Factor is the UK’s Most Tweeted TV Show [STUDY]

    … The X Factor is the most tweeted-about television series in the United Kingdom, generating almost twice as many tweets over a 12 month period as the runner-up, reveals new data. Kantar Media analysed more than 110 million TV-related tweets from over 13 million UK users between June 1, 2013 and May 31, 2014. The X Factor accounted for 9.4…

    Shea Bennett/ AllTwitter- 6 readers -
  • Live-Tweeting Significantly Boosts Follower Growth for TV Shows

    … Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV…

    Shea Bennett/ AllTwitterin Social Twitter- 6 readers -
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