Tween

A tween is a person who is between the ages of 10 to 12 years old. The term is often described in popular media as referring to a preadolescent (usually female) who is at the "in-between" stage in their development when they are considered "too old for toys, too young for boys". However, the word is older than its present use as an advertising gimmick. The word tween dates at least back to the late 1930s when J.R.R. Tolkien used it to describe that age of irresponsibility after teenage.
Posts about Tween
  • Five Ways Take Advantage of the Extended Back-to-School Season

    … of parents admit that their children "are extremely influential" on household purchases large and small. It is so influential that the persistence of Gen Z influences $150 billion in annual spending (POPAI: "Tweens 'R Shoppers: A Look at the Tween Market & Shopping Behavior.") 2. Use the right media Children age 8-14 are very visual…

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