• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … this strategy may seem to work out well for brands and influencers, many consumers see through it. They are the latest incarnation of celebrity endorsements, and their luster is beginning to fade. In fact, according to a recent survey by Collective Bias, 70 percent of 18- through-34-year-olds prefer peer endorsements over celebrity endorsement…

    AllTwitter- 16 readers -
Get the top posts daily into your mailbox!
More from around the web