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The results of social media campaigns can be difficult to measure in the short run, so how can you know if your efforts are successful? It’s all about data, baby! Social media, like all marketing, is data-driven, and you should be using that data to drive strategy, decisions, improvements, and reporting. Define realistic goals Measuring the success of your tweets is a little tricky.
… So you think you know everything about Twitter? I thought I did, too. Then I discovered this amazing, secret Twitter hack. Then another one! It was like being part of a club for years and then finding out that there’s a hidden, inner part of the club that’s only for very special members. (more…) New Career Opportunities Daily: The best jobs in media. …
… CEO Dick Costolo launched Twitter Amplify back in May 2013, partnering with such luminaries as BBC America, FOX, The Weather Channel, Bloomberg TV, Discovery, MLB, Variety and Warner Music Group. That all sounds great. But you might have a question: what is Twitter Amplify? “Twitter Amplify enables media companies and brands to capture…
… a quick-start guide for teachers who are looking to incorporate Twitter into their classroom as a learning tool, without getting lost in the millions of tweets sent every day. There are a variety of ways that teachers can use Twitter to augment their student’s time in the classroom, a number of which we outline below. To broadcast On the simpler end…