Twitter Ad Targeting

  • How to Build a Winning Twitter Ad Campaign

    … similar to yours. 2. Website Clicks or Conversions Want to drive more people to your site? Twitter’s website card tool is just what you need. Here’s an example of a website card from Betabrand. This website card includes a product preview and a Shop now call-to-action button. Website cards are designed to help advertisers direct Twitter users…

    Social Media Examinerin Social Twitter How To's- 24 readers -
  • 5 Unusual Ways to Benefit from Twitter Ads

    … not opened your newsletters. 2. Create a new Excel spreadsheet with two tabs. Name the first tab Subscribers and paste all email addresses from your list in column A. Name the second tab Unopened. Treat each column as a placeholder for a monthly newsletter. In each column, paste the emails of subscribers who didn’t open one of your newsletters…

    Antonio Calero/ Social Media Examinerin Social Twitter- 29 readers -
  • How to Target Ads on Twitter and LinkedIn

    … Options for LinkedIn Advertising 1. Connect With Senior Decision Makers LinkedIn sponsored updates top the list as the most expensive paid social media advertising option, costing marketers $4 per click on average. However, as they say, you get what you pay for. Such a high cost comes with additional value, including access to the most audience…

    Social Media Examinerin Social- 16 readers -
  • How to Use Twitter Tailored Audiences

    … of people who’ve already shown an interest in your business. Using Twitter Tailored Audiences In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a Twitter Ads account. Twitter offers two types of promoted ad options. Ad partners collect data that identifies your audience, which you can use…

    Social Media Examinerin Social- 19 readers -
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