Twitter Ads

  • How to get started with Twitter advertising

    … objectives have engendered an increased interest in Twitter ads. According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types…

    Search Engine Watchin Social How To's- 14 readers -
  • I’m Testing Twitter’s New Amplification

    … business and technology, there wasn’t any marketing option. That concerns me that my tweets that are amplified may not be relevant to those seeing the amplified tweets. I could only activate the beta on my personal Twitter account despite it being a business ad option. I wish Twitter would have let me open the account on @martech_zone…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Should I Be Running Ads on Twitter?

    … To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon ship. Rightfully, many users…

    Portent, Incin Social- 15 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … different benefits to different buyer personas. As you can see, each ad targets a different kind of use case: solo adventure, business trip, or romantic getaway. Combined with Twitter’s wide arsenal of targeting capabilities, these ads can inspire all sorts of audiences to click through to the IHG Rewards Club site. 4. Booking.com Lands The Landing Page…

    Nanigansin Social- 16 readers -
  • Scoring A Twitter Touchdown: 4 Advertising Strategies For The Football Season

    … craft a Twitter ad campaign around football, make sure you follow these four important steps in order to score touchdown ads that drive revenue for your business: 1. Make Mobile A Top Priority Whether fans are viewing the game on a TV, laptop or mobile device, chances are there’s more than one device involved. Using a social channel to discuss plays…

    Nanigansin Twitter- 22 readers -
  • 4 Next-Level Twitter Advertising Strategies For Performance Marketers

    … they are on the site Chase can easily move them down the conversion funnel with offers and incentives. Free Guide: How to Build Twitter Ad Creative That Converts This guide features pro tips, creative best practices, and real-world ad examples for three of the most common direct response advertising objectives on Twitter. Download the Guide …

    Nanigansin Social Twitter- 19 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well…

    Nanigansin Twitter- 25 readers -
  • 7 Twitter Ads Using Color To Drive Clicks And Revenue

    … for candy. Because this ad leaps out at users, they’ll be more likely to notice it and click through to CVS’s website. 7. Lyft (mobile app) Lyft‘s logo is brightly colored with a cartoonish font – so it follows that a Twitter ad for the ride sharing app would have a similar creative spin. As you can see, the company’s signature pink is selectively used…

    Nanigansin Social Twitter- 15 readers -
  • 5 Vital Strategies For Improving User Acquisition With Twitter Ads

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Whether you’re marketing an ecommerce app, game or business, Twitter ads make user acquisition easy. With the ability to target over 310 million monthly active users around the globe, your ads can reach a massive…

    Nanigansin Twitter- 14 readers -
  • Hey Twitter, I Tried Ads and Here’s What Happened

    … I’ve read mixed reviews on Twitter Advertising. Not having used it myself, I thought it might be worth giving a shot. I’d like to attract some more folks to the Marketing Technology Twitter account and I wanted to see whether some ads would help. I guess I don’t get to find out. Hey @TwitterAds, I tried to spend money with you but you wouldn’t…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

    … products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can drive revenue by tapping into those needs with seasonal and timely ads. Retailers aren’t the only ones who can capitalize on the changing seasons. In fact, many other…

    Nanigansin Social Twitter- 13 readers -
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