Twitter: Advertising

  • Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

    One of chatbots’ main challenges is kick-starting a conversation. So Twitter is introducing its own kind of ice-breaker. Twitter is rolling out Direct Message Cards that attach a menu of buttons to a Promoted Tweet that people can select to start a DM thread on a particular topic with the advertiser’s bot or the humans that may manage the brand’s private messages.

    Marketing Land- 13 readers -
  • Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

    … called “Circuit Breaker: The Verge’s Gadget Show.” an hour-long morning business news show from Cheddar called “Opening Bell.” Cheddar’s “Opening Bell” already airs live on Facebook, and simulcasting it to Twitter could violate Facebook’s Live API policy that prohibits developers from building apps that companies can use to simulcast a live stream…

    Marketing Landin Social Twitter- 19 readers -
  • In-stream video ads have arrived on Twitter

    … As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included…

    Greg Finn/ Marketing Landin Social Twitter- 17 readers -
  • Twitter’s latest ad format turns Periscope hearts into branded ones

    … Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…

    Marketing Landin Social Twitter- 23 readers -
  • Twitter’s ad revenue declined in Q4 2016

    … Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue…

    Marketing Landin Social Twitter- 27 readers -
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