Twitter: Advertising

  • In-stream video ads have arrived on Twitter

    … As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included…

    Greg Finn/ Marketing Landin Social Twitter- 17 readers -
  • Twitter’s latest ad format turns Periscope hearts into branded ones

    … Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…

    Marketing Landin Social Twitter- 21 readers -
  • Twitter’s ad revenue declined in Q4 2016

    Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.

    Marketing Land- 21 readers -
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