Twitter: Advertising

  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    … Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million…

    Marketing Landin Social Twitter- 10 readers -
  • Instagram now has more than 500,000 active advertisers

    A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles. Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016.

    Marketing Land- 11 readers -
  • Periscope gets monetized: new Twitter functionality makes brands money

    … With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service…

    Marketing Land- 8 readers -
  • Twitter floats better revenue split for creators’ YouTube, Facebook videos

    Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals. On Tuesday Twitter extended the video ad program it opened last year for publishers ...

    Marketing Land- 11 readers -
  • 4 ways for Twitter to stay relevant

    …!). But Twitter execs need to put the pride aside and realize that imitation may be a necessary evil to keep their company in business. Borrowing features from other successful social platforms is a way to stay relevant, respond to your demographics’ needs and wants, and, most importantly, provide convenience for users, so they don’t need to hop around…

    Marketing Landin Social Twitter- 9 readers -
  • Twitter will hand out awards to spark advertiser interest, investment

    … There are two ways to get someone to do something: encourage them with some kind of carrot or command them with some sort of stick. With an ad business beset by lower-than-expected demand from advertisers, Twitter can’t take a stick to marketers to make them buy its ads. So it’s holding out a carrot. Twitter has organized an awards program…

    Marketing Landin Social Twitter- 13 readers -
  • Twitter’s ad biz struggles under pressure on video ad pricing

    Even Twitter sounds bummed about its latest quarterly earnings report. “We’re seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected,” the company said in its shareholder letter reporting earnings for the second quarter of 2016. Those trends were not good in the first quarter of 2016 and stayed not good in the second.

    Marketing Land- 11 readers -
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