Twitter: Advertising

  • Periscope gets monetized: new Twitter functionality makes brands money

    … With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service…

    Marketing Land- 7 readers -
  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 7 readers -
  • Twitter will hand out awards to spark advertiser interest, investment

    … There are two ways to get someone to do something: encourage them with some kind of carrot or command them with some sort of stick. With an ad business beset by lower-than-expected demand from advertisers, Twitter can’t take a stick to marketers to make them buy its ads. So it’s holding out a carrot. Twitter has organized an awards program…

    Marketing Landin Social Twitter- 12 readers -
  • Twitter’s ad biz struggles under pressure on video ad pricing

    … expected. And in both quarters Twitter admitted that it attracted less demand from advertisers than anticipated. To be clear Twitter’s advertising business is still growing. In the second quarter, its ad revenue increased by 18% year-over-year to hit $534.5 million, with mobile accounting for 89% of that revenue. But its growth has decelerated…

    Marketing Landin Social Twitter- 10 readers -
  • AdStage launches Report cross-channel reporting solution

    … Self-serve search and social campaign management platform, AdStage, launched a new reporting solution on Tuesday to help marketers create reporting dashboards on cross-channel activities from one place. The new solution, called Report, offers reporting capabilities for customers managing Google AdWords, Bing Ads, Facebook and Instagram ads…

    Ginny Marvin/ Marketing Landin Paid Search- 10 readers -
  • Twitter adds to live sports roster with weekly MLB, NHL games

    … Twitter is based one town over from the Golden State Warriors, so maybe it’s not surprising that the social network is trying to build a superteam of live sports streams. Twitter has signed a deal with Major League Baseball Advanced Media (MLBAM) to livestream MLB and NHL games on its service. And the social network is also getting its own…

    Marketing Landin Twitter- 8 readers -
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