Twitter: Advertising

    • Twitter’s latest ad format turns Periscope hearts into branded ones

      Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts that appears on-screen when peop ...

      Marketing Landin Social Twitter- 18 readers -
    • In-stream video ads have arrived on Twitter

      As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners.

      Greg Finn/ Marketing Landin Social Twitter- 13 readers -
    • Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

      Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then its ad revenue started to shrink.

      Marketing Landin Social Twitter- 15 readers -
  • Twitter’s ad revenue declined in Q4 2016

    … Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue…

    Marketing Landin Social Twitter- 17 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    … Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million…

    Marketing Landin Social Twitter- 12 readers -
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