Twitter: Advertising

    • Twitter’s ad revenue declined in Q4 2016

      Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.

      Marketing Landin Social Twitter- 14 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    … of the error. The glitch inflated Twitter’s video ad measurements by as much as 35%, according to Business Insider. The Twitter spokesperson declined to comment. Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But bad as Facebook’s…

    Marketing Landin Social Facebook Twitter- 17 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    …. In the third quarter, it brought in $58 million in revenue, a 12% decline compared to a year ago. Compared to the money from ads appearing on Twitter proper, it’s pocket change. That on-Twitter ad revenue hit $487 million, which is 9% more than last year. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social Twitter- 11 readers -
  • Instagram now has more than 500,000 active advertisers

    … claimed more than 3 million monthly active advertisers as of April 2016, and Twitter claimed more than 130,000 advertisers back in the fourth of quarter of 2015. Neither Facebook nor Twitter have updated their figures since then. Instagram’s director of market operations, Jim Squires, credited the ad business’s grand opening as well as a wave of new…

    Marketing Landin Social Facebook Twitter- 14 readers -
  • Periscope gets monetized: new Twitter functionality makes brands money

    … With video having such prevalence in our online interactions, and all brands taking notice, Twitter is giving itself and brands an opportunity to capitalize on the money that was sitting on the table by announcing a monetization program for its live content. Today, Twitter announced an official platform for its Amplify program, its ad service…

    Marketing Land- 9 readers -
  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 10 readers -
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