Twitter Advertising

  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel…

    Search Engine Watchin Paid Search- 9 readers -
  • How Effective is the Twitter Promote Mode? We Tested It for 30 Days.

    … better results with the traditional Twitter ads, assuming you have the time to manually create them? Can you invest the money in other social media advertising options and get better results? If you would like to read more about the program before you try it, you can check out Twitter’s help page. Now that you have read our analysis, do you think you’ll give it a try? — Image credit: Unsplash …

    Buffer Blogin Social How To's- 11 readers -
  • How to get started with Twitter advertising

    … objectives have engendered an increased interest in Twitter ads. According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types…

    Search Engine Watchin Social How To's- 14 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    …-over-quarter between Q3 and Q4 2016. How are retail advertisers using video ads on sites like Facebook, Instagram and Twitter to drive sales? Learn the innovative strategies that are helping these four brands grow purchases and revenue. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless…

    Nanigansin Social- 16 readers -
  • 9 Essential Creative Best Practices for Lead Generation Advertisers

    … advertisers to get creative. Bank of America doesn’t take an obvious approach when it comes to advertising its mobile banking app. Instead, it uses this off-beat Twitter ad to promote the app with a humorous llama picture and plenty of llama-related puns and jokes. This approach doesn’t just make the ad more entertaining; it also makes Bank of America more…

    Nanigans- 30 readers -
  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    … Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace…

    Nanigansin Social How To's- 22 readers -
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