- Our Blog
Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront. The automaker will sponsor the yearlong Amplify deal across CW shows starting with the premiere episode of The Flash Tuesday night and running through the third quarter of 2017 on other titles including Supergirl, Arrow, DC’s Legends of Tomorrow and Supernatural.
… 360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung. The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account…
…” upload captured TV moments to Twitter, with their Twitter audiences getting the best video experience. Video tweets can also be monetized via Twitter Amplify campaigns, the company added. SnapStream clients using its service to gather TV clips include The Daily Show and Last Week Tonight With John Oliver. Readers: What do you think of SnapStream’s…
… CEO Dick Costolo launched Twitter Amplify back in May 2013, partnering with such luminaries as BBC America, FOX, The Weather Channel, Bloomberg TV, Discovery, MLB, Variety and Warner Music Group. That all sounds great. But you might have a question: what is Twitter Amplify? “Twitter Amplify enables media companies and brands to capture…