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Twitter, The CW and Ford teamed up on the first Twitter Amplify deal in a television upfront. The automaker will sponsor the yearlong Amplify deal across CW shows starting with the premiere episode of The Flash Tuesday night and running through the third quarter of 2017 on other titles including Supergirl, Arrow, DC’s Legends of Tomorrow and Supernatural.
… 360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung. The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account…
… By David Cohen on Jun. 4, 2015 - 9:00 AM Digital-video-recorder and TV-search company SnapStream added support for native videos from Twitter, taking advantage of Twitter’s inclusion of native videos in its REST API last month. SnapStream said in a blog post announcing the new feature that users of its service can “quickly and easily…
… CEO Dick Costolo launched Twitter Amplify back in May 2013, partnering with such luminaries as BBC America, FOX, The Weather Channel, Bloomberg TV, Discovery, MLB, Variety and Warner Music Group. That all sounds great. But you might have a question: what is Twitter Amplify? “Twitter Amplify enables media companies and brands to capture…