Twitter Audience Platform

  • Twitter Introduces Website Conversions Objective

    … target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site. Advertisers: What are your thoughts on the changes Twitter announced Wednesday? …

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 32 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … mobile MAUs represented 82 percent of total MAUs. An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders, which was also released after market close Tuesday. Product overview Twitter highlighted the changes it introduced to its Timeline during the first quarter…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
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