Twitter Bot

  • Social Media Pundits are Ruining Corporate Social Media

    … exercise so there’s a bit of marketing spin on it. But that’s been Coke’s branding strategy for decades… be visible where there are good memories. So terrible, right? Well, Gawker’s Adam Pash, created a Twitter bot to tweet lines from Adolf Hitler’s Mein Kampf and link to them with the #MakeItHappy tag. The scheme worked. It triggered Coca-Cola’s bot…

    Douglas Karr/ Marketing Technology Blogin Social- 11 readers -
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