Twitter: Business Issues

  • Twitter’s ad revenue declined in Q4 2016

    … Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue…

    Marketing Landin Social Twitter- 23 readers -
  • Twitter’s safety updates address user bans, abuse and safe search

    … results and collapsing low-quality (or abusive) tweets. New Accounts Twitter says it’s being proactive about identifying users whose accounts have been suspended, primarily as a result of abuse and harassment, to ensure that they will not recreate new accounts. Safer Search A “safe search” will be implemented to remove tweets that contain sensitive…

    Marketing Land- 13 readers -
  • Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games

    … TV viewership — peaked at 327,000 viewers in Week 3 and bottomed out at 209,000 viewers in Week 11, after a three-game Twitter-streaming hiatus. While Twitter’s average minute audience trended downward over the course of the season, the social network’s total in-game audience — viewers who tuned in for at least three seconds between kick-off…

    Marketing Landin Twitter- 28 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 33 readers -
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