Twitter: Business Issues

  • Twitter extends abuse blocking to main timeline, puts offenders on timeout

    … the seemingly nameless ones. From the notifications tab’s “Advanced Filters” setting, people can mute notifications from people who haven’t set a profile photo (commonly called “eggs” after Twitter’s default profile image) as well as people who haven’t confirmed the email address or phone number associated with their account. And finally Twitter…

    Marketing Landin Social Twitter- 14 readers -
  • Twitter’s ad revenue declined in Q4 2016

    Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.

    Marketing Land- 17 readers -
  • Twitter’s safety updates address user bans, abuse and safe search

    … results and collapsing low-quality (or abusive) tweets. New Accounts Twitter says it’s being proactive about identifying users whose accounts have been suspended, primarily as a result of abuse and harassment, to ensure that they will not recreate new accounts. Safer Search A “safe search” will be implemented to remove tweets that contain sensitive…

    Marketing Land- 12 readers -
  • Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games

    … TV viewership — peaked at 327,000 viewers in Week 3 and bottomed out at 209,000 viewers in Week 11, after a three-game Twitter-streaming hiatus. While Twitter’s average minute audience trended downward over the course of the season, the social network’s total in-game audience — viewers who tuned in for at least three seconds between kick-off…

    Marketing Landin Twitter- 24 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 25 readers -
  • How Twitter is making its top search results more relevant than recent

    Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company has quietly done a similar thing with its search results pages.

    Marketing Land- 12 readers -
  • Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

    … For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see…

    Marketing Landin Social Twitter- 16 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    … What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey…

    Marketing Landin Social- 11 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    … Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million…

    Marketing Landin Social Twitter- 12 readers -
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