Twitter: Business Issues

    • Twitter’s ad revenue declined in Q4 2016

      Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue growing by 1 percent year over year to $717.

      Marketing Landin Social Twitter- 14 readers -
    • Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games

      Twitter’s NFL live streams averaged 265,800 viewers per-minute across all 10 Thursday Night Football games that aired on the social network last year, based on an analysis of the viewership figures, most of which were released publicly and some that were provided by the NFL. Twitter’s average minute audience — the same metric used to measure TV viewership — peaked at 327,000 ...

      Marketing Landin Twitter- 22 readers -
  • Twitter’s safety updates address user bans, abuse and safe search

    … With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement today addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search…

    Marketing Land- 12 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 19 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    … of the error. The glitch inflated Twitter’s video ad measurements by as much as 35%, according to Business Insider. The Twitter spokesperson declined to comment. Twitter’s ad measurement error follows a string of math mess-ups by Facebook that have caused marketers to question how much they can trust the social network’s metrics. But bad as Facebook’s…

    Marketing Landin Social Facebook Twitter- 17 readers -
  • Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

    … For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see…

    Marketing Landin Social Twitter- 14 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    … What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey…

    Marketing Landin Social- 11 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    …. In the third quarter, it brought in $58 million in revenue, a 12% decline compared to a year ago. Compared to the money from ads appearing on Twitter proper, it’s pocket change. That on-Twitter ad revenue hit $487 million, which is 9% more than last year. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social Twitter- 11 readers -
  • Twitter’s debate livesteam viewership exceeds NFL audience — again

    …, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Twitter- 13 readers -
  • Twitter officially opens up Moments to everyone

    … Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social content curation service Storify, Facebook’s Canvas and Snapchat’s Live Stories, Moments could be poised to become the social network’s unique spin on Snapchat’s and Instagram’s Stories, if enough people use…

    Marketing Landin Social Twitter- 11 readers -
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