Twitter: Business Issues

    • Twitter overcharged video advertisers due to error in its Android app

      Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

      Marketing Landin Social Facebook Twitter- 16 readers -
    • 2016: The Year in Social Media

      Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

      Marketing Landin Social Facebook Twitter- 16 readers -
    • How Twitter is making its top search results more relevant than recent

      Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company has quietly done a similar thing with its search results pages.

      Marketing Landin Social Twitter How To's- 11 readers -
  • Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

    … For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see…

    Marketing Landin Social Twitter- 13 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    … What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey…

    Marketing Landin Social- 10 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    …. In the third quarter, it brought in $58 million in revenue, a 12% decline compared to a year ago. Compared to the money from ads appearing on Twitter proper, it’s pocket change. That on-Twitter ad revenue hit $487 million, which is 9% more than last year. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social Twitter- 11 readers -
  • Twitter’s debate livesteam viewership exceeds NFL audience — again

    … Maybe people’s interest in watching live broadcasts on Twitter is growing in general. Or maybe people are more into watching two people talk on Twitter than two teams play football. More people tuned into Bloomberg Politics’ presidential debate livestream on Twitter Sunday night than have tuned into any one of the three Thursday Night Football…

    Marketing Landin Social Twitter- 13 readers -
  • Twitter officially opens up Moments to everyone

    … Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social content curation service Storify, Facebook’s Canvas and Snapchat’s Live Stories, Moments could be poised to become the social network’s unique spin on Snapchat’s and Instagram’s Stories, if enough people use…

    Marketing Landin Social Twitter- 10 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain…

    Marketing Landin Social Twitter- 17 readers -
  • Twitter rolls out an app for Amazon’s Alexa voice assistant

    … Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds. The app — which appears to be the first Alexa app from a major…

    Marketing Landin Social Twitter- 10 readers -
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