Twitter: Business Issues

    • Twitter extends abuse blocking to main timeline, puts offenders on timeout

      Twitter continues to step up its attempts to stamp out abuse on its platform. After adding an option for people to block tweets containing certain keywords, phrases, hashtags or emojis from appearing in their notifications tab, Twitter is extending the option to block those tweets from appearing in people’s main timelines as well and adding the choice to set how long each in ...

      Marketing Landin Social Twitter- 13 readers -
  • Twitter’s ad revenue declined in Q4 2016

    … Twitter released its fourth-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. But that’s not the only money problem Twitter now has. Despite total revenue…

    Marketing Landin Social Twitter- 14 readers -
  • Twitter’s safety updates address user bans, abuse and safe search

    … With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem. An announcement today addresses Twitter’s overall improvements toward a safer, more pleasant tweeting experience, with the addition of three primary changes: abusive account creation prevention, safer search…

    Marketing Land- 12 readers -
  • Twitter’s NFL streams averaged 265,800 per-minute viewers across 10 games

    … founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch…

    Marketing Landin Twitter- 24 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 22 readers -
  • Twitter overcharged video advertisers due to error in its Android app

    Well, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices and overcharged advertisers as a result, the company said on Thursday. “We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

    Marketing Land- 19 readers -
  • How Twitter is making its top search results more relevant than recent

    Twitter is all about “live,” but its platform can’t all be live because recent doesn’t always equal relevant. Twitter proved this in February when it introduced a digest-style mini-feed in its main timeline that shows a sample of tweets someone might find most relevant even if they’re not the most recent. The company has quietly done a similar thing with its search results pages.

    Marketing Land- 12 readers -
  • Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

    … For years Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see…

    Marketing Landin Social Twitter- 15 readers -
  • Twitter to cut workforce by 350 employees to refocus efforts

    … What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey…

    Marketing Landin Social- 11 readers -
  • Twitter’s Q3 2016 Earnings Report in 5 Charts

    … Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing. Twitter continues to make money but not a profit Twitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million…

    Marketing Landin Social Twitter- 12 readers -
  • Twitter’s debate livesteam viewership exceeds NFL audience — again

    …, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Twitter- 14 readers -
  • Twitter officially opens up Moments to everyone

    … Today Twitter is officially opening up Moments so that anyone can curate their own topic-based feed of tweets. A combination of social content curation service Storify, Facebook’s Canvas and Snapchat’s Live Stories, Moments could be poised to become the social network’s unique spin on Snapchat’s and Instagram’s Stories, if enough people use…

    Marketing Landin Social Twitter- 11 readers -
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