Twitter: Cards

  • Twitter’s newly incentivized conversational ads could help its pricing problem

    If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions and consider the social network’s ads more cost-effective. It’s a big “if.” But considering how Twitter’s ad business is hurting, it can’t hurt to try. Earlier this year Twitter introduced its conversational ad format that brands could use ...

    Marketing Land- 15 readers -