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I’m pretty sure that you have heard of the many companies that have experienced social media disasters. The various channels that are available these days offer a lot of opportunities, but also many pitfalls. And, those dangers are a big factor in the reasoning behind a complete avoidance of social media by many major companies.
… Do You Have A Crisis Plan For Your Brand? Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter. One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how…