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Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at bay. Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and — most of all — hammering inboxes with inauthentic emails.
… Let’s be honest: Direct Messages (DMs) on Twitter are not usually part of a brand’s marketing strategy. At least, not in a successful way. As we explored last week, there are lots of brands using them to annoy their customers by spamming them with sales pitches and desperate pleas for attention. However, there are less annoying, even valuable…
… Yesterday was Twitter’s first Analyst Day and during the event the company spoke openly about a number of new changes that are coming to the platform, talked about its goals for the future, and more. (more…) New Career Opportunities Daily: The best jobs in media. …