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… the media contained within it, and 500 people in total noticing your Tweet on their feeds, your engagement rate will be 1 percent. Since the total reach of the @Hootsuite Twitter account is quite wide, our best-performing Tweets usually get over 2 percent engagement Once our key performance indicator changed, so did our idea of what makes a good Tweet…
As social media marketers, we have a wealth of tools at our disposal to measure our performance. But with so much to track, what can get lost is focus on the metrics we can dramatically improve with specific tactical decisions. We want to know where we can really move the needle, fast. When Twitter made a wealth of new Tweet stats available to the public in late 2014, we had just such a number.