Twitter Engagement Rate

  • Lessons From 15 of Our Best-Performing Tweets

    … A few months ago, we started using a different metric to measure the performance of Tweets from the @Hootsuite handle: engagement rate. In Twitter Analytics, this represents the number of engagements divided by the total number of impressions. For example, if you had 5 people engage with your Tweet by either clicking the link or expanding…

    Hootsuitein Social- 16 readers -
  • How We Increased Our Twitter Engagement Rate by 180% in Two Months

    … As social media marketers, we have a wealth of tools at our disposal to measure our performance. But with so much to track, what can get lost is focus on the metrics we can dramatically improve with specific tactical decisions. We want to know where we can really move the needle, fast. When Twitter made a wealth of new Tweet stats available…

    Hootsuitein Social Twitter How To's- 4 readers -
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