Twitter Engagement Rate

  • Lessons From 15 of Our Best-Performing Tweets

    … A few months ago, we started using a different metric to measure the performance of Tweets from the @Hootsuite handle: engagement rate. In Twitter Analytics, this represents the number of engagements divided by the total number of impressions. For example, if you had 5 people engage with your Tweet by either clicking the link or expanding…

    Hootsuitein Social- 19 readers -
  • How We Increased Our Twitter Engagement Rate by 180% in Two Months

    … to the public in late 2014, we had just such a number. “We need to increase our Twitter engagement rate,” declared my boss, and my team set about finding the tactics that would impact this important new metric. Our first step was to examine our historical results. For most of 2014, our average Twitter engagement rate (TER) held steady at 0.5% per…

    Hootsuitein Social Twitter How To's- 6 readers -
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