Twitter Engagement Rate

  • Lessons From 15 of Our Best-Performing Tweets

    … the media contained within it, and 500 people in total noticing your Tweet on their feeds, your engagement rate will be 1 percent. Since the total reach of the @Hootsuite Twitter account is quite wide, our best-performing Tweets usually get over 2 percent engagement Once our key performance indicator changed, so did our idea of what makes a good Tweet…

    Hootsuitein Social- 20 readers -
  • How We Increased Our Twitter Engagement Rate by 180% in Two Months

    … to the public in late 2014, we had just such a number. “We need to increase our Twitter engagement rate,” declared my boss, and my team set about finding the tactics that would impact this important new metric. Our first step was to examine our historical results. For most of 2014, our average Twitter engagement rate (TER) held steady at 0.5% per…

    Hootsuitein Social Twitter How To's- 6 readers -
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