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… people, DON’T follow them back. It’s important to follow others and to follow back in order to grow your Twitter presence, but “follow back” only when that account is relevant to you. Consider creating Twitter lists to monitor streams of tweets from your favorite news and media outlets. #9 You’re too self-promotional How have you been promoting…
As live events go more “social”, analyzing the social stream and even participating in the conversation becomes an opportunity to grow your visibility, make new connections, and glean valuable insights. The key in making social media participation useful for you lies in how you handle engagement.