Twitter: Marketing

  • 4 ways for Twitter to stay relevant

    …!). But Twitter execs need to put the pride aside and realize that imitation may be a necessary evil to keep their company in business. Borrowing features from other successful social platforms is a way to stay relevant, respond to your demographics’ needs and wants, and, most importantly, provide convenience for users, so they don’t need to hop around…

    Marketing Landin Social Twitter- 9 readers -
  • Elon Musk and the rise of the social executive

    … other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly…

    Marketing Landin Social Twitter- 17 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … also waiting to hear back on what exactly the “new look and feel in our marketing,” as mentioned in Berland’s blog post, will be. In the meantime, you can check out another of Twitter’s new video spots below. See what’s happening — politics on Twitter. — Twitter (@twitter) July 25, 2016 About The Author Tim Peterson, Third…

    Marketing Landin Social Twitter- 7 readers -
  • How Twitter bios can help you find your audience

    … are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves. We looked at over 4 million Twitter…

    Marketing Landin Social Twitter- 22 readers -
  • New Twitter features can boost brand engagement

    On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations online. But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex chann ...

    Marketing Land- 15 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 25 readers -
  • To Help Dial In Global Efforts Twitter Picks Up ZipDial

    … calls and send out specific messaging to users. Twitter has previously worked with ZipDial on a handful of campaigns including the Indian Elections, @MTVIndia’s #RockTheVote and this will further cement their foothold in these emerging markets. For more information, see the official release from Twitter and ZipDial. Join your peers at Marketing…

    Greg Finn/ Marketing Landin Social Twitter- 12 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam. On social media, there’s the danger of other…

    Marketing Landin Social Twitter- 15 readers -
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