Twitter: Marketing

  • Maximize your business’s Twitter impact

    … of content can further boost your following. Relevant, timely posts with pictures tend to attract more attention. With the help of the above tips, even an inexperienced business owner can benefit from public forums like Twitter. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Will Scott/ Marketing Landin Social Twitter- 22 readers -
  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 14 readers -
  • Elon Musk and the rise of the social executive

    Photo by Flickr user Steve Jurvetson and used here via the Creative Commons license Anyone paying attention to the technology world over the past few years can tell you that Elon Musk is… different. He thinks differently from most CEOs — most notably leveraging his fortune to build an electric car company that no one said would work, and two other companies at the same time.

    Marketing Land- 19 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … also waiting to hear back on what exactly the “new look and feel in our marketing,” as mentioned in Berland’s blog post, will be. In the meantime, you can check out another of Twitter’s new video spots below. See what’s happening — politics on Twitter. — Twitter (@twitter) July 25, 2016 About The Author Tim Peterson, Third…

    Marketing Landin Social Twitter- 8 readers -
  • How Twitter bios can help you find your audience

    Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.

    Marketing Land- 32 readers -
  • New Twitter features can boost brand engagement

    … On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations online. But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up…

    Marketing Landin Social Twitter- 20 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 31 readers -
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