Twitter: Marketing

  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 9 readers -
  • Elon Musk and the rise of the social executive

    …. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler — combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media…

    Marketing Landin Social Twitter- 17 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … also waiting to hear back on what exactly the “new look and feel in our marketing,” as mentioned in Berland’s blog post, will be. In the meantime, you can check out another of Twitter’s new video spots below. See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 About The Author Tim Peterson, Third…

    Marketing Landin Social Twitter- 8 readers -
  • How Twitter bios can help you find your audience

    … are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves. We looked at over 4 million Twitter…

    Marketing Landin Social Twitter- 22 readers -
  • New Twitter features can boost brand engagement

    … is right to tell your brand’s story. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Maggie Malek is the Head of Public Relations and Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award…

    Marketing Landin Social Twitter- 16 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision. The examples we often look to for guidance are from…

    Marketing Landin Social Twitter- 25 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam. On social media, there’s the danger of other…

    Marketing Landin Social Twitter- 15 readers -
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