Twitter: Marketing

  • The best ways to use social media for marketing your medical practice

    With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build trust with their current and potential patients.

    Will Scott/ Marketing Land- 20 readers -
  • Maximize your business’s Twitter impact

    … will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone. 2. Don’t focus on products Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make a company look like a spammer…

    Will Scott/ Marketing Landin Social Twitter- 23 readers -
  • 4 ways for Twitter to stay relevant

    …. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Brad O'Brien joined 3Q Digital as Director of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad has a strong background in Social, SEO, e…

    Marketing Landin Social Twitter- 14 readers -
  • Elon Musk and the rise of the social executive

    …. He not only has more followers than his own car company (@TeslaMotors), but he also has more followers than @Ford, @Chevrolet and @Chrysler — combined. His personal account gets mentioned on Twitter more often than any American car company and sees more engagement than any of them. All without the help of ad budgets and teams of social media…

    Marketing Landin Social Twitter- 19 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … also waiting to hear back on what exactly the “new look and feel in our marketing,” as mentioned in Berland’s blog post, will be. In the meantime, you can check out another of Twitter’s new video spots below. See what’s happening — politics on Twitter. — Twitter (@twitter) July 25, 2016 About The Author Tim Peterson, Third…

    Marketing Landin Social Twitter- 8 readers -
  • How Twitter bios can help you find your audience

    … Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be. But these self-identifying labels…

    Marketing Landin Social Twitter- 35 readers -
  • New Twitter features can boost brand engagement

    … is right to tell your brand’s story. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Maggie Malek is the Head of Public Relations and Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award…

    Marketing Landin Social Twitter- 21 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 31 readers -