Twitter: Marketing

  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 11 readers -
  • Elon Musk and the rise of the social executive

    … other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly…

    Marketing Landin Social Twitter- 18 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's…

    Marketing Landin Social Twitter- 8 readers -
  • How Twitter bios can help you find your audience

    … Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be. But these self-identifying labels…

    Marketing Landin Social Twitter- 26 readers -
  • New Twitter features can boost brand engagement

    On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations online. But when it comes to actually using Twitter well, both personally and as a brand-building tool, it ends up being one of the most complex chann ...

    Marketing Land- 17 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 26 readers -
  • A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

    … With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam. On social media, there’s the danger of other…

    Marketing Landin Social Twitter- 19 readers -
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