Twitter: Marketing

  • Maximize your business’s Twitter impact

    … will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone. 2. Don’t focus on products Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make a company look like a spammer…

    Will Scott/ Marketing Landin Social Twitter- 17 readers -
  • 4 ways for Twitter to stay relevant

    … When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth…

    Marketing Landin Social Twitter- 13 readers -
  • Elon Musk and the rise of the social executive

    … other companies at the same time. He talks differently from most CEOs, diving deep into theories on humanity and gushing about science fiction more than discussing balance sheets. But the best measure of how he’s different is how he acts, and there’s no better place to see that in action than on Twitter. On Twitter, Musk (@elonmusk) is an anomaly…

    Marketing Landin Social Twitter- 19 readers -
  • Twitter recycles 7-year-old tagline in new ad campaign

    … also waiting to hear back on what exactly the “new look and feel in our marketing,” as mentioned in Berland’s blog post, will be. In the meantime, you can check out another of Twitter’s new video spots below. See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 About The Author Tim Peterson, Third…

    Marketing Landin Social Twitter- 8 readers -
  • How Twitter bios can help you find your audience

    … are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves. We looked at over 4 million Twitter…

    Marketing Landin Social Twitter- 30 readers -
  • New Twitter features can boost brand engagement

    … is right to tell your brand’s story. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Maggie Malek is the Head of Public Relations and Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award…

    Marketing Landin Social Twitter- 19 readers -
  • The “social iceberg”: The data on 1:1 marketing may surprise you

    … campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans. But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These…

    Marketing Landin Social Twitter- 30 readers -
Get the top posts daily into your mailbox!