Twitter Marketing

  • What’s the Twouble with Twitter Marketing?

    … By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few…

    {grow}in Social- 14 readers -
  • A Social Media Marketing Plan in 6 Easy Steps

    … know that social media has transitioned customer satisfaction to a public forum where our potential customers may read about a brand’s missteps. It’s a powerful engine for both the consumer and the business, but it can be frustrating and expensive without a great social media marketing plan. What is a Social Media Marketing Plan? To generate…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Sprout Social: Create, Preview, and Manage Social Chat Bots

    … from Sprout, bots can be programmed to handoff the conversation to a human agent when initial info is gathered to expedite the process. Read More about the Facebook Messenger Chat Bot Sprout Social’s Twitter Direct Message Chat Bot Sprout Social’s Facebook Messenger Chat Bot Schedule a Sprout Social Demo Download a Sponsored Marketing…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … they are looking at advertisements, so that’s why you will often see Sponsored Content splashed across blog posts or #ad in an Instagram post. Nevertheless, people tend to find social media influencers more trustworthy than paid celebrity spokespersons – 70% of teens say that YouTubers are more relatable than celebrities, while 88% of people trust online…

    Marketing Technology Blog- 16 readers -
  • Twitter Marketing: 7 Surprising Tips that Actually Work

    … While Facebook steals the limelight in every social media marketing discussion, Twitter remains the best social platform for real time engagement. It also has the ideal state of affairs for brands to propagate word of mouth or advocacy, with 49% users actively talking about brands and businesses. Twitter’s potential as a marketing channel maybe…

    Basic Blog Tipsin Social- 12 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. I also get a ton of these from different companies via direct message and email as well. I’ve removed the name of the agency since they often reach out with excellent content that’s relevant to our audience. This tweet below; however, is not one of those messages. I wasn’t chatting about Snapchat, didn’t solicit anyone’s advice about Snapchat…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 3 Oddball Twitter Feeds to Learn From

    … Twitter feeds from three contemporary oddballs. These people are all strange, brilliant, and have a tremendous following. I want to explore why and see what lessons we can apply to the wider content marketing context. wint Our first oddball candidate is perhaps the most bizarre. @dril is maybe one of the weirdest personalities I have ever…

    Growmapin Social Twitter- 13 readers -
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