Twitter Marketing

    • Influencer Marketing: History, Evolution, and the Future

      Social media influencers: that’s a real thing? Since social media became the preferred method for communicating for many people back in 2004, many of us can’t imagine our lives without it. One thing that social media has definitely changed for the better is that it has democratized who gets to be famous, or at least well-known.

      Marketing Technology Blog- 15 readers -
    • 10 Steps to Building an Effective Employee Social Advocacy Program

      While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Twitter Marketing: 7 Surprising Tips that Actually Work

    … a while, because tweets without links get more engagement. Remember, that not all tweets require links, and by being selective, you add value with the ones that do. For instance, SocialMediaExaminer ran a small experiment and shared the same post twice, once without the link. The sans-link post got more engagement. Twitter is a great platform…

    Basic Blog Tipsin Social- 11 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 3 Oddball Twitter Feeds to Learn From

    … Twitter feeds from three contemporary oddballs. These people are all strange, brilliant, and have a tremendous following. I want to explore why and see what lessons we can apply to the wider content marketing context. wint Our first oddball candidate is perhaps the most bizarre. @dril is maybe one of the weirdest personalities I have ever…

    Growmapin Social Twitter- 11 readers -
  • How to Measure and Improve Your Twitter Marketing Strategy

    … tools like Followerwonk, Buffer, or Hootsuite’s data and auto-posting. Tweet the right content using photos, videos, quotes, statistics and hashtags to boost sharing. Tweet the right way by posting multiple times a day, repeating tweets, using Twitter chats, live tweeting events, and thanking those who share content. Experiment with different wording, formats, and taking polls. Use tools like Followerwonk and Buzzsumo to find and follow influencers. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social How To's- 22 readers -
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