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A beginner’s guide to decide if Twitter is right for your digital strategy They don’t ‘get’ their users! Shares are down! It’s cluttered! It’s dying! Marketers – and users – have had plenty of complaints about Twitter recently. However, with over 330 million active users worldwide, the social media platform seems to be doing just fine.
… At a time when Facebook is no longer cool (hey, Mark Zuckerberg has even admitted it!), now couldn’t be better to hone your skills as a master Tweeter. The micro-blogging social site is now where more teens and young people are flocking (with 26% ranking Twitter as the “most important” social network according to a Taking Stock with Teens study…
… Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States? Mention analysed two months of Twitter data – 70 million mentions from 234 different countries – and found that 41.5 percent of Twitter mentions come from the U.S…
… Twitter now offers a variety of campaigns to build a following, drive traffic and conversions to your site, install applications, acquire leads, or promote specific tweets. Promoted Tweets continue to pop up in my timeline on Twitter and in native Twitter applications. Your business should be leveraging Twitter’s best practices…