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… account improves the perception of a brand to consumers. Call to Action – consumers are more likely to take action on information in Twitter than via a site, social deal, email, or direct mail. Purchase – three out of five followers made a purchase from a small to medium-sized business based on something they saw on Twitter. Metrics…
… robust analytics on its site, but it’s easy to get bogged down by all the numbers. To figure out which KPIs to focus on it’s important to break them out by your channel goals. What Do You Want to Use Twitter For? Direct customer service? Track these metrics: Average Reply Time – This absolutely must be on par with industry standards…
… Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where…
The results of social media campaigns can be difficult to measure in the short run, so how can you know if your efforts are successful? It’s all about data, baby! Social media, like all marketing, is data-driven, and you should be using that data to drive strategy, decisions, improvements, and reporting. Define realistic goals Measuring the success of your tweets is a little tricky.