Twitter: Mobile

  • Twitter will bring its logged-out ads to the mobile web in Q2

    Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday.

    Marketing Land- 8 readers -
  • Twitter Announces $710 Million In Q4 Revenue, 86 Percent Mobile

    … Twitter made $2.2 billion in revenue. Ad revenue was $641 million. Mobile advertising revenue was 86 percent of total advertising revenue. Monthly active users, a key Twitter metric that analysts closely watch, were flat vs. Q3 at 320 million though up 9 percent vs. last year. Wall Street had expected modest growth in monthly users. Both in the US…

    Greg Sterling/ Marketing Landin Social- 14 readers -
  • Twitter’s MoPub Launches Native Video Ads For Apps

    … Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub. Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself…

    Ginny Marvin/ Marketing Landin Twitter- 12 readers -
  • Udated Twitter Summary Cards Display More Link Content For Mobile Users

    Twitter users on the go will now see more information on a Tweeted link before they tap through. The new “summary cards” will ditch the URL from the Tweet, but display information from the link directly on the card in a Facebook-like format. We’ve updated Summary Cards! iOS & Android users will start seeing more detail about web content in their timelines. pic.twitter.

    Greg Finn/ Marketing Land- 8 readers -
  • Twitter’s “While You Were Away” Feature Lands On Android

    … of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. (Some images used under license from Shutterstock.com.)…

    Greg Finn/ Marketing Landin Twitter- 9 readers -
  • Twitter Enables Ad Targeting Based On Mobile App Actions

    … Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience segments based on app actions such as install, purchase or sign-up. The basic idea is to help advertisers focus on reaching people who are most likely to engage and enable the exclusion of people who already…

    Martin Beck/ Marketing Landin Social Twitter- 5 readers -
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