Twitter: Mobile

  • Twitter will bring its logged-out ads to the mobile web in Q2

    … Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday…

    Marketing Landin Twitter- 8 readers -
  • Twitter Announces $710 Million In Q4 Revenue, 86 Percent Mobile

    … Twitter made $2.2 billion in revenue. Ad revenue was $641 million. Mobile advertising revenue was 86 percent of total advertising revenue. Monthly active users, a key Twitter metric that analysts closely watch, were flat vs. Q3 at 320 million though up 9 percent vs. last year. Wall Street had expected modest growth in monthly users. Both in the US…

    Greg Sterling/ Marketing Landin Social- 15 readers -
  • Twitter’s MoPub Launches Native Video Ads For Apps

    … Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub. Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself…

    Ginny Marvin/ Marketing Landin Twitter- 12 readers -
  • Localytics Boosts Mobile App Analytics With Twitter Parnership

    … is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+. (Some images used under license from Shutterstock.com.)…

    Martin Beck/ Marketing Landin Social Twitter- 13 readers -
  • Twitter’s “While You Were Away” Feature Lands On Android

    … of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. (Some images used under license from Shutterstock.com.)…

    Greg Finn/ Marketing Landin Twitter- 10 readers -
  • Twitter Enables Ad Targeting Based On Mobile App Actions

    … Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+. (Some images used under license from Shutterstock.com.)…

    Martin Beck/ Marketing Landin Social Twitter- 6 readers -
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