Twitter: Mobile

  • How social ads’ location targeting can side-step electioneering laws

    In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of a polling place on an election day. It violates the state’s law against electioneering. That means, this morning I couldn’t stand outside my local polling place and hold a sign advocating for Hillary Clinton or Donald Trump.

    Marketing Land- 16 readers -
  • Twitter will bring its logged-out ads to the mobile web in Q2

    … Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday…

    Marketing Landin Twitter- 9 readers -
  • Twitter Announces $710 Million In Q4 Revenue, 86 Percent Mobile

    … Twitter made $2.2 billion in revenue. Ad revenue was $641 million. Mobile advertising revenue was 86 percent of total advertising revenue. Monthly active users, a key Twitter metric that analysts closely watch, were flat vs. Q3 at 320 million though up 9 percent vs. last year. Wall Street had expected modest growth in monthly users. Both in the US…

    Greg Sterling/ Marketing Landin Social- 16 readers -
  • Twitter’s MoPub Launches Native Video Ads For Apps

    … Capitalizing on the rapid growth of mobile video advertising, Twitter is adding video to the selection of native ad units offered on through the company’s in-app ad network, MoPub. Available for app publishers through Twitter’s MoPub Marketplace, the native ad units feature a video and call-to-action button, similar to those on Twitter itself…

    Ginny Marvin/ Marketing Landin Twitter- 19 readers -
  • Localytics Boosts Mobile App Analytics With Twitter Parnership

    … is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+. (Some images used under license from…

    Martin Beck/ Marketing Landin Social Twitter- 16 readers -
  • Twitter’s “While You Were Away” Feature Lands On Android

    … is now live on the Twitter app in Google Play. SMX West kicks off next week! Join your peers at Search Engine Land's SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO, mobile search and more. All Access and free Expo+ passes available. Register today! About The Author Greg Finn is the Director…

    Greg Finn/ Marketing Landin Twitter- 10 readers -
  • Twitter Enables Ad Targeting Based On Mobile App Actions

    … Twitter today announced that it’s giving mobile app advertisers a way to fine tune their ad targeting, allowing the creation of audience segments based on app actions such as install, purchase or sign-up. The basic idea is to help advertisers focus on reaching people who are most likely to engage and enable the exclusion of people who already…

    Martin Beck/ Marketing Landin Social Twitter- 7 readers -
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