Twitter Mobile Ads

  • New From #Twitter: Tailored Audiences for Mobile Apps

    … Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success. This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app. (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 3 readers -
  • Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015.

    … Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. Gains are gains, and Twitter’s slice of the mobile ad pie has been slowly growing year-on-year. Unfortunately, it’s simply not growing fast enough: already a distant third behind Google and Facebook, eMarketer expects Twitter to also fall behind Yahoo in 2015. (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social- 3 readers -