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  • Pinterest Expands Ad Retargeting: This Week in Social Media

    … media as an effective channel for driving traffic to their sites, but find it less successful at enabling conversions and transactions. When asked to rank their most effective social media marketing elements, respondents named Buy buttons and conversion on social networking sites as the sixth and seventh priorities respectively and shoppable content…

    Social Media Examinerin Social Retargeting- 16 readers -
  • Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

    … feature is available to all Twitter and Periscope users now. You can now link Periscope to your Twitter web profile, making it easier for followers to discover and watch your live videos! pic.twitter.com/WlIt9PkPuT — Periscope (@periscopeco) October 4, 2016 LinkedIn Introduces B2B Product and Service Reviews to the News Feed: LinkedIn announced…

    Social Media Examinerin Social- 13 readers -
  • Facebook Slideshow Ad Enhancements: This Week in Social Media

    … nationwide in the U.S. Our Take on Top News This Week In this week’s show from Friday, August 26, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include new ways to control your experience on Twitter (4:07), updates to Pinterest (18:24), and changes to Facebook ads (32:24). Subscribe to future shows here. More News…

    Social Media Examiner- 19 readers -
  • Pinterest Rolls Out Promoted Video Pins: This Week in Social Media

    … Introduces Promoted #Stickers: Twitter rolled out Promoted #Stickers, “a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.” Twitter reports that “millions of photos have been Tweeted using #Stickers in creative and dynamic ways across sports, news and entertainment” since they were introduced a few…

    Social Media Examiner- 10 readers -
  • Facebook Gives Users Ad Controls: This Week in Social Media

    …, and eventually to everyone on Twitter, [Twitter is] giving people a new and dynamic way to tell their stories.” Twitter announced that “a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.” Facebook Updates News Feed to Show More Personally Informative Stories: Facebook announced…

    Social Media Examinerin Social- 13 readers -
  • Instagram Rolls Out 24-Hour Stories: This Week in Social Media

    …, professional news and stories.” Twitter Rolls Out Instant Unlock Cards for Exclusive Content: Twitter announced that “all global advertisers can now use conversational ads and a brand-new Instant Unlock Card that encourages people to Tweet to unlock exclusive content.” The new Instant Unlock Cards extend conversational ads, which feature “compelling images…

    Social Media Examiner- 18 readers -
  • Reddit Lets Brands Promote User Posts: This Week in Social Media

    …/sibEWqSM08 — Twitter (@twitter) July 28, 2016 Our Take on Top News This Week In this week’s show from Friday, July 29, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include updates from the Facebook Q2 2016 Earnings Report (03:15), new features for Facebook Live and Twitter partnerships (19:40), and new updates from…

    Social Media Examiner- 14 readers -
  • Facebook Live Rolls Out Audience Targeting: This Week in Social Media

    … In this week’s show from Friday, July 22, 2016, Erik Fisher and guests discuss the top news in social media. Topics include Facebook Page Layout Testing (2:34), Snapchat’s latest developments and features (19:40), and updates to Facebook Live (34:59). Subscribe to future shows here. More News to Note Twitter Opens Application Process for Requesting…

    Social Media Examinerin Social- 15 readers -
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