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… Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users…
… fourth-quarter-2015 social trends report: Facebook CTR dropped and eCPC increased significantly, which, on the surface, looks like an aberration. Some of that was due to increased demand typical of the fourth quarter. An even bigger factor was the shift of much of our clients’ business objectives to direct response. Today, best practices on Facebook…
It’s been two years since Twitter launched its advertising API and the partners using the platform have been refining the advertising process on Twitter. Last year the the partnership offerings were expanded, with the introduction of the marketing platform program, and recently Twitter announced its latest offering: the official partner program.