Twitter: Periscope

  • Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

    If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts presentation on Monday, Twitter debuted a slate of new live programs, including a pair of 24/7 live channels and several daily news shows. The programming builds on Twitter’s initial live slate from last year that spanned syndicated news broadcasts, ...

    Marketing Land- 19 readers -
  • Twitter’s latest ad format turns Periscope hearts into branded ones

    … Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…

    Marketing Landin Social Twitter- 23 readers -
  • Periscope launches analytics dashboard & activity tab for video creators

    … Periscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators an in-depth look at how viewers are interacting with their videos. In addition to the additional analytics data, today’s launch includes a new Activity Tab and the news that Periscope videos can now be watched…

    Marketing Land- 20 readers -
  • Twitter to bring pre-roll ads to Periscope videos

    … Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just now extended…

    Marketing Landin Social- 17 readers -
  • Twitter, Periscope make it easier to stream TV-quality live broadcasts

    … Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope — as easy as on Facebook or YouTube or TV. On Tuesday, Twitter announced the Periscope Producer API so that broadcasters can stream live video to Twitter and Periscope without having to shoot…

    Marketing Landin Social Twitter- 25 readers -
  • Periscope launches live 360 video broadcasting

    … For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community. 360…

    Greg Finn/ Marketing Landin Twitter- 29 readers -
  • 2016: The Year in Social Media

    Oh, 2016. You were a year that may not be missed but cannot be forgotten. You were the year that a social network famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors.

    Marketing Land- 33 readers -
  • Twitter’s Periscope wants to air more TV-style broadcasts

    …, a program to let certain broadcasters air more TV-style livestreams. ABC’s “Dancing With the Stars,” a local CBS new station in Florida, Fusion, Louis Vuitton, The Ringer and Walt Disney Studios are among the first companies to use Periscope Producer to pipe in professional broadcasts to Periscope and Twitter. LIVE on #Periscope: Watch our on-air…

    Marketing Landin Twitter- 11 readers -
  • Navigating the new waters of live content

    … by drawing on them, adding text or stickers, and even adding filters. Sound familiar, Snapchat users? With multiple platforms offering live content features (and some being so similar), where should brands focus their resources? As you can’t stream from multiple platforms at once on a single device, do brands now need to set up separate devices…

    Marketing Landin Social Content Facebook- 15 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain…

    Marketing Landin Social Twitter- 22 readers -
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