Twitter: Periscope

  • Twitter’s latest ad format turns Periscope hearts into branded ones

    … Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts…

    Marketing Landin Social Twitter- 21 readers -
  • Periscope launches analytics dashboard & activity tab for video creators

    … Periscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators an in-depth look at how viewers are interacting with their videos. In addition to the additional analytics data, today’s launch includes a new Activity Tab and the news that Periscope videos can now be watched…

    Marketing Land- 20 readers -
  • Twitter to bring pre-roll ads to Periscope videos

    … to Periscope. This enables brands to engage with viewers with their marketing message before the actual video is viewed. Just scroll through the Periscope feed, and all videos (live and replay videos) will start with an ad. This is a win-win-win for Twitter, broadcaster/video creators and brands. Twitter makes a cut of the profits, broadcasters earn…

    Marketing Landin Social- 17 readers -
  • Twitter, Periscope make it easier to stream TV-quality live broadcasts

    … Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope — as easy as on Facebook or YouTube or TV. On Tuesday, Twitter announced the Periscope Producer API so that broadcasters can stream live video to Twitter and Periscope without having to shoot…

    Marketing Landin Social Twitter- 23 readers -
  • Periscope launches live 360 video broadcasting

    … For social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made serious announcements and upgrades to their live offerings and Periscope/Twitter is ’rounding’ the year off with a bang. Certain Periscope users will now have the ability to broadcast live 360 videos out to the community. 360…

    Greg Finn/ Marketing Landin Twitter- 28 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 32 readers -
  • Twitter’s Periscope wants to air more TV-style broadcasts

    … network couldn’t opt to syndicate the same live stream to each of these platforms, in the same way a publisher could post a video to its YouTube channel, Facebook page and Twitter account. But by establishing that parity, Twitter and Periscope can make a case for why it may make a better distribution platform for those livestreams. In short: because…

    Marketing Landin Twitter- 11 readers -
  • Navigating the new waters of live content

    … Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours. You can edit photos and videos…

    Marketing Landin Social Content Facebook- 14 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … refers to as “live premium video” to differentiate from Periscope livestreams — will feature the same mid-roll video ads in Twitter’s TV apps as will run when watching them on Twitter’s site or mobile apps, and those mid-roll ads will be the only ads appearing within Twitter’s TV apps at launch. Twitter’s TV apps won’t be limited to live video…

    Marketing Landin Social Twitter- 22 readers -
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