Twitter: Periscope

  • Twitter’s Periscope wants to air more TV-style broadcasts

    … network couldn’t opt to syndicate the same live stream to each of these platforms, in the same way a publisher could post a video to its YouTube channel, Facebook page and Twitter account. But by establishing that parity, Twitter and Periscope can make a case for why it may make a better distribution platform for those livestreams. In short: because…

    Marketing Landin Twitter- 7 readers -
  • Navigating the new waters of live content

    … by drawing on them, adding text or stickers, and even adding filters. Sound familiar, Snapchat users? With multiple platforms offering live content features (and some being so similar), where should brands focus their resources? As you can’t stream from multiple platforms at once on a single device, do brands now need to set up separate devices…

    Marketing Landin Social Content Facebook- 8 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain regions (more on that below) will be ...

    Marketing Land- 14 readers -
  • Periscope starts testing a way to #save live broadcasts

    … viewers. They’ll show up on the user’s profile and will stay visible everywhere the live broadcast was visible — i.e., in tweets if the live stream was publicized on Twitter, in the home feed and so forth. Beykpour says this test of the #save hashtag is temporary and will probably stop working when Periscope launches new tools for users to manage…

    Matt Mcgee/ Marketing Landin SEO- 8 readers -
  • Twitter will sell one-third of ads in NFL Thursday game streams

    There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season. While Facebook, Amazon and Verizon were reported as the frontrunners for the digital live-streaming rights — at least until Facebook dropped out last week — Twitter was typically left on the sidelines. It shouldn’t have been.

    Marketing Land- 11 readers -
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