Twitter: Periscope

  • Twitter’s latest ad format turns Periscope hearts into branded ones

    … that appears on-screen when people like a Periscope video and mixes in branded ones. For viewers, there’s no action required to use a Custom Heart. If the brand and/or person posting the live stream has activated the campaign, then the branded hearts will be automatically blended with the regular hearts that appear when a viewer likes the video…

    Marketing Landin Social Twitter- 30 readers -
  • Periscope launches analytics dashboard & activity tab for video creators

    … Periscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators an in-depth look at how viewers are interacting with their videos. In addition to the additional analytics data, today’s launch includes a new Activity Tab and the news that Periscope videos can now be watched…

    Marketing Land- 20 readers -
  • Twitter to bring pre-roll ads to Periscope videos

    … Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just now extended…

    Marketing Landin Social- 17 readers -
  • Twitter, Periscope make it easier to stream TV-quality live broadcasts

    … Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope — as easy as on Facebook or YouTube or TV. On Tuesday, Twitter announced the Periscope Producer API so that broadcasters can stream live video to Twitter and Periscope without having to shoot…

    Marketing Landin Social Twitter- 28 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 33 readers -
  • Twitter’s Periscope wants to air more TV-style broadcasts

    … network couldn’t opt to syndicate the same live stream to each of these platforms, in the same way a publisher could post a video to its YouTube channel, Facebook page and Twitter account. But by establishing that parity, Twitter and Periscope can make a case for why it may make a better distribution platform for those livestreams. In short: because…

    Marketing Landin Twitter- 13 readers -
  • Navigating the new waters of live content

    … Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours. You can edit photos and videos…

    Marketing Landin Social Content Facebook- 15 readers -
  • Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV

    … Twitter’s TV apps will broadcast Thursday Night Football games as well as other live shows, Periscope streams, Vine clips and normal tweets. Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain…

    Marketing Landin Social Twitter- 22 readers -