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… Twitter’s tailored audience advertising product, which lets advertisers re-target users who have expressed an interest in their brand or products even away from Twitter, launched at the tail-end of last year to some success. This week Twitter has released tailored audiences for mobile apps, allowing advertisers to target audience segments based on whether they have installed, purchased from or signed up for an app. (more…) New Career Opportunities Daily: The best jobs in media. …
Almost nine in 10 U.S. marketers use retargeting as part of their digital advertising strategy, and 56 percent of th ...