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If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee. The e-commerce platform is announcing this week that Kit, its bot marketing assistant, is now available at no charge. Previously, Kit’s going rate had been $10/month. In April of last year, the Ottawa-based Shopify bought privately-owned Kit CRM, which had been founded in 2013.
… In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza emoji at the brand. And while many were quick to label the concept as — quite frankly — idiotic, the brand’s announcement was, in fact, an early harbinger of an industry-wide reckoning looming on the horizon…
… Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned to teams devoted to customer service or dynamic product ads. What’s with this decision? It’s…