Twitter: Shopping

  • Why pizza emojis and fridge cams are harbingers of industry changes ahead

    … assessed notably included all of the following: desktop display, mobile video, tablet and digital video. Brands solely focused on desktop display advertising and traditional linear television are missing out on a huge opportunity to engage with consumers across a variety of devices and influence their path to purchase. So what do these trends mean…

    Marketing Landin Twitter- 19 readers -
  • Bye bye Twitter “Buy”

    … Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned to teams devoted to customer service or dynamic product ads. What’s with this decision? It’s…

    Marketing Landin Social- 12 readers -
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