Twitter Video Ads

  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016…

    Nanigansin Social Mobile How To's- 9 readers -
  • When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

    … with Twitter video ads pointing Super Bowl audiences toward Key and Peele’s sports commentary on the Squarespace site, not only reinforcing the commercials but driving toward downstream action (in this case, a signup). Chobani When crafting a marketing campaign, it’s important to consider the big picture. Whether the medium is TV or social, direct…

    Nanigansin Twitter- 9 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 10 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 8 readers -