Two-Way Mirrors

A one-way mirror, one-way glass, or two-way glass is a mirror that is partially reflective and partially transparent. When one side of the mirror is brightly lit and the other is dark, it allows viewing from the darkened side but not vice versa.
Posts about Two-Way Mirrors
  • Why big data is really about small insights

    … In a world of hyper-connected consumers, big data is the foundation of marketing “magic.” Marketers previously gathered this data on consumer behavior through individuals – focus groups, test audiences, secret shoppers, even two-way mirrors. By observing individuals, marketers were able to understand subtle nuances in consumer behavior. Now…

    Digiday- 26 readers -