Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • Design Trends for 2018

    …, and static illustrations with subtle movements. As internet users and consumers, we’re in for a year of design that makes the best of distinct worlds. The infographic walks through these design trends: Intersecting elements – fonts, shapes, and other graphics that are intersecting with one another. Duotone – thanks to Spotify for advancing…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • What are the Best Fonts for Email? What Are Email Safe Fonts?

    … of their strokes. They have a formal look, well-spaced characters and line spacing, greatly improving readability. Most popular fonts in this category are Times, Georgia and MS Serif. Sans Serif – Sans serif fonts are like the rebellious kind who wish to create an impression of their own and so don’t have any fancy ’embellishments’ attached. They have a semi…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • 8 Digital Design Trends for 2017

    … that we expect to continue to be popular, and what we can expect for 2017. Website Design Trends for 2017 Card Based Design – visual navigation is becoming much more prominent on sites for visitors to easily glance and find what they need. Large Bold Typography – big and bold typography on a contemporary design are popular. Throw-Back Colors…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Content Typography: Why Your First Impression Matters

    … Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … Smart marketers put a lot of time, energy and budget into carefully controlling how their products are visually presented to consumers. Designers, for instance, labor endlessly over any changes to product packaging and the product itself, focus-grouping even the tiniest of tweaks. And ad production can involve sprawling teams of directors…

    AllFacebookin Social Twitter- 12 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 36 readers -
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