Typography

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
    • Content Typography: Why Your First Impression Matters

      Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you lovingly poured into your content.

      Heidi Cohen/ Heidi Cohenin Content- 18 readers -
    • 8 Digital Design Trends for 2017

      Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version our popular design trends infographic for 2017.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 10 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 15 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    …, color, and use of imagery—along with responsive animations and transitions, padding, and depth effects like lighting and shadows to provide a more realistic, engaging, and interactive user experience. Material Design uses shadow, movement, and depth to offer a clean, modern aesthetic with a focus on optimizing UX without too many bells…

    Marketing Technology Blog- 29 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    … the rest of your site. You also want to make sure the font style and size are the same. Don’t just use the default styling for opt-in forms. One way to achieve this quite quickly is to use a plugin like Optin Forms which has an inbuilt designer. These types of plugins are really handy because they let you customize your blog with nice design…

    Blog Tyrantin Blogging- 26 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    … Visual content on the web appears in a variety of different styles. From motion graphics and video, to pictures and interactive maps, there are lots of unique opportunities to display images. However we can’t disregard the power of good ol' fashioned text as the primary method for getting the message of your content across. Fonts and typography…

    ROI Factor Blog- 23 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … in layman’s terms, below is an excellent infographic by Template.net that discusses the different elements involved in the process of developing an appropriate design for your website or blog. Click here to view source of infographic Key takeaways It all starts with the wireframe As explained above, a wireframe is a visual representation of the proposed…

    Christopher Jan Benitez/ The Blog Herald- 10 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    … Land: The difference lies between the kerning adjustment that the SERP displays for the query “kerning” as compared with “typography kerning.” What impact does kerning have? Kerning sounds so simple. It’s such a pervasive part of our everyday Web experience. You are experiencing the impact of kerning at this very moment as you look at the letters…

    Neil Patel/ The Daily Eggin SEO EMail- 30 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … it was easy to figure out exactly what I needed to do to get the site up and running without getting lost in endless configurations. OptimizePress Dashboard From the OptimizePress Dashboard, you can customize your website’s look by uploading a header image and favicon, customizing the CSS and typography, and setting other basic options. You can…

    Kerilynn Engel/ Blogging Wizardin EMail- 23 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … of the most interesting articles we caught in our streams this week. If you want to share other great inbound marketing news, please let us know below in the comments. Subscribe for daily tips to get your business more free web traffic. // MailChimp Signup Form ?> Categories: Small Business Marketing News, SMB Marketing Tips, UpCity …

    John Anyasor/ UpCity Daily Tipsin EMail- 34 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    …—both new and existing. There were certain key features of our email that we feel were heavy contributors to its success. The logo, color scheme, and typography were all present and consistent with the branding on our website. All of the images and visual assets offered a light-hearted, holiday feel, without being too much on the eyes and maintaining…

    Austin Paley/ ROI Factor Blogin EMail- 26 readers -
  • No One Reads My Blog. 9 Tricks to Change Things.

    … No one reads my blog. That is one of the most common complaints I’ve heard since starting Blog Tyrant. Even when you do all the right things (like long-form content that rocks) it still seems to amount to only small bits of traffic. Why is that? In this post I’m going to talk a little bit about why no one reads your blog and some tricks you…

    Blog Tyrantin SEO Blogging- 11 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … responsive layouts, using whitespace effectively, and mastering typography. After going through this guide, you’ll understand why seemingly minor changes, like changing the color of a CTA, sometimes drastically increases conversion rates. Augment your new Web design skills with this guide on ‘Killer UX Design.’ This book goes into more detail…

    Sid Bharath/ The Daily Eggin EMail- 22 readers -
Get the top posts daily into your mailbox!
More from around the web