Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • What are the Best Fonts for Email? What Are Email Safe Fonts?

    … of their strokes. They have a formal look, well-spaced characters and line spacing, greatly improving readability. Most popular fonts in this category are Times, Georgia and MS Serif. Sans Serif – Sans serif fonts are like the rebellious kind who wish to create an impression of their own and so don’t have any fancy ’embellishments’ attached. They have a semi…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • 8 Digital Design Trends for 2017

    … that we expect to continue to be popular, and what we can expect for 2017. Website Design Trends for 2017 Card Based Design – visual navigation is becoming much more prominent on sites for visitors to easily glance and find what they need. Large Bold Typography – big and bold typography on a contemporary design are popular. Throw-Back Colors…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Content Typography: Why Your First Impression Matters

    …-Kinkaid tests. Good typography overcomes our innate laziness when consuming information. Without it, your carefully crafted content will languish buried under more tantalizingly clad information. Usability expert Jakob Nielsen put it best: “Text is a user interface.” Your content marketing and blog posts must be legible or no one will read…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 12 readers -
  • The 15 Elements of a Highly Effective Website

    … references to the accuracy of your content. Avoiding internal links limits your reader’s ability to dive deeper in a topic. Both are effective and you should be ensuring every page has them. Comments – While conversations have largely moved to social sites, the quality of your comments still matters, as does your response time to them. Engage with every…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 36 readers -
Get the top posts daily into your mailbox!