Typography

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • 8 Digital Design Trends for 2017

    … Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Content Typography: Why Your First Impression Matters

    … Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … from Instagram user bigup_sports, who added a caption that reads, “Look what wifey got. Awesome,” along with plenty of hashtags including “#gymlife,” “#motivation” and “#happy,” but no mention of Cheerios itself. (The post was surfaced using image-recognition technology.) The photo isn’t perfect—there’s glare on the cereal box—but the logo…

    AllFacebookin Social Twitter- 11 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 18 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 33 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    …, clean, giant headers to introduce you to the post. And then take a look at Lifestyle Updated and how they opt for really large typography and a lot of space. These are all simple changes you can make to your blog’s stylesheet in a matter of minutes and have a huge win for your blog’s design. So what can I do on my blog? Now, if you’ve…

    Blog Tyrantin Blogging- 31 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    …, semi bold, bold, extra bold, heavy and black), and horizontal scale (extended and condensed). Without the full font family at your disposal, your design options will be significantly limited, especially when creating marketing collateral that often calls for different font variety. You might want to have the most options possible when working…

    ROI Factor Blog- 31 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … by Creative Bloq Ultimate Guide to Flat Website Design by Hongkiat Font is also design If you wish to approach your design from a minimalist perspective, you can improve your site or blog’s typography. This design philosophy makes use of white space and the right font face for your site to emphasize your web copy or content. Lots of blogging…

    Christopher Jan Benitez/ The Blog Herald- 12 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    … Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a few takeaways that could give you significant improvements in your…

    Neil Patel/ The Daily Eggin SEO EMail- 32 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … it was easy to figure out exactly what I needed to do to get the site up and running without getting lost in endless configurations. OptimizePress Dashboard From the OptimizePress Dashboard, you can customize your website’s look by uploading a header image and favicon, customizing the CSS and typography, and setting other basic options. You can…

    Kerilynn Engel/ Blogging Wizardin EMail- 25 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … this year when you consider the breadth of opportunities available. You can acquire customers through social media, email, and, most of all, your website. There are a mountain of ways you can tackle growing your traffic. The best way, in our opinion, is still attracting visitors through high value content and retaining that traffic through testing new…

    John Anyasor/ UpCity Daily Tipsin EMail- 44 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    …—both new and existing. There were certain key features of our email that we feel were heavy contributors to its success. The logo, color scheme, and typography were all present and consistent with the branding on our website. All of the images and visual assets offered a light-hearted, holiday feel, without being too much on the eyes and maintaining…

    Austin Paley/ ROI Factor Blogin EMail- 30 readers -
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