Typography

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • 8 Digital Design Trends for 2017

    … that we expect to continue to be popular, and what we can expect for 2017. Website Design Trends for 2017 Card Based Design – visual navigation is becoming much more prominent on sites for visitors to easily glance and find what they need. Large Bold Typography – big and bold typography on a contemporary design are popular. Throw-Back Colors…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Content Typography: Why Your First Impression Matters

    … Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 12 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 21 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 36 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    …, clean, giant headers to introduce you to the post. And then take a look at Lifestyle Updated and how they opt for really large typography and a lot of space. These are all simple changes you can make to your blog’s stylesheet in a matter of minutes and have a huge win for your blog’s design. So what can I do on my blog? Now, if you’ve…

    Blog Tyrantin Blogging- 34 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    … Visual content on the web appears in a variety of different styles. From motion graphics and video, to pictures and interactive maps, there are lots of unique opportunities to display images. However we can’t disregard the power of good ol' fashioned text as the primary method for getting the message of your content across. Fonts and typography…

    ROI Factor Blog- 38 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … flesh out their design ideas and concepts more. Once finished, they can either relay the wireframe to their in-house designer or they can do it themselves. Be responsive Responsive design is one of web design’s best practices, but it bears to be repeated in this post for emphasis. As more people are browsing the internet using their smartphones…

    Christopher Jan Benitez/ The Blog Herald- 12 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a few takeaways that could give you significant improvements in your marketing — everywhere that text is present.

    Neil Patel/ The Daily Egg- 33 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … and eye-catching content section IM Classic Style 4: opt-in page with an image and content area IM Classic Style 5: attention-grabbing page with animated arrows and double opt-in forms Landing Page with Content: content-based template with a bullet list and opt-form Landing page with Video: simple template with video and form, and content area below…

    Kerilynn Engel/ Blogging Wizardin EMail- 27 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … process making use of constructive feedback in a post. Typography plays a big role in your website’s style and conversion rate. Mike Damman shares examples in his article of the effects of distinct types of typography. Talia Wolf presents seven tactics that increased ecommerce conversion rate for revenues by 550%. Reputation Management Crystal Shuller…

    John Anyasor/ UpCity Daily Tipsin EMail- 54 readers -
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