Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • How Product Packaging Helps Market Your Brand on Social Media

    … that your brand is likely taking on a visual/social life of its own. Until recently, to get a sense of how their brands appear in the real world, marketers had to use traditional social media listening tools to attempt to pick up on text mentions—captions and hashtags—referencing their products that might appear alongside consumer photos of those…

    AllFacebookin Social Twitter- 9 readers -
  • The 15 Elements of a Highly Effective Website

    … references to the accuracy of your content. Avoiding internal links limits your reader’s ability to dive deeper in a topic. Both are effective and you should be ensuring every page has them. Comments – While conversations have largely moved to social sites, the quality of your comments still matters, as does your response time to them. Engage with every…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 14 readers -
  • The 15 Elements of a Highly Effective Website

    … great comment and report any spammers. Two Additional Elements I’m not sure why they may have been left out, but I think there are five additional, very critical elements missing from this list! Subscriptions – Providing a means for visitors to subscribe to an email, newsletter or even just browser notifications can provide you…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 25 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    … Design often gets overlooked by bloggers. Sometimes it’s tempting to think that we just need to focus on good content and the rest will take care of itself. Well, that’s not really true. In fact, your blog’s design, look and feel play a huge role in how people interact with your written stuff. If your blog is ugly or out of date you might…

    Blog Tyrantin Blogging- 24 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    … Visual content on the web appears in a variety of different styles. From motion graphics and video, to pictures and interactive maps, there are lots of unique opportunities to display images. However we can’t disregard the power of good ol' fashioned text as the primary method for getting the message of your content across. Fonts and typography…

    ROI Factor Blog- 22 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … by Creative Bloq Ultimate Guide to Flat Website Design by Hongkiat Font is also design If you wish to approach your design from a minimalist perspective, you can improve your site or blog’s typography. This design philosophy makes use of white space and the right font face for your site to emphasize your web copy or content. Lots of blogging…

    Christopher Jan Benitez/ The Blog Herald- 8 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    … Land: The difference lies between the kerning adjustment that the SERP displays for the query “kerning” as compared with “typography kerning.” What impact does kerning have? Kerning sounds so simple. It’s such a pervasive part of our everyday Web experience. You are experiencing the impact of kerning at this very moment as you look at the letters…

    Neil Patel/ The Daily Eggin SEO EMail- 27 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … paper, etc Clean Video Landing Page: basic, minimal landing page with video Clean Video Landing Page 2: similar, but with a bullet list and video Dark Style Ebook Landing Page: landing page with opt-in for ebook, wiht dark background and light text Ebook Coming Soon Page: coming soon page with opt-in for new book release Ebook Opt-In With Testimonial…

    Kerilynn Engel/ Blogging Wizardin EMail- 22 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … Posted January 16, 2015 by John Anyasor | Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound marketing, local optimization, search optimization, social media, and much more. Welcome to this week’s edition of our inbound marketing article roundup. Businesses have a lot to gain…

    John Anyasor/ UpCity Daily Tipsin EMail- 32 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    …—both new and existing. There were certain key features of our email that we feel were heavy contributors to its success. The logo, color scheme, and typography were all present and consistent with the branding on our website. All of the images and visual assets offered a light-hearted, holiday feel, without being too much on the eyes and maintaining…

    Austin Paley/ ROI Factor Blogin EMail- 24 readers -
  • No One Reads My Blog. 9 Tricks to Change Things.

    … faces and this carries over to our online lives as well. This means you have to pay careful attention to the imagery that you use on your blog, and make sure any photos that you have of yourself are professional and of good quality. Don’t ever use clip art imagery, or photos that have a stale white background from a cheap stock photography site. Make…

    Blog Tyrantin SEO Blogging- 10 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … responsive layouts, using whitespace effectively, and mastering typography. After going through this guide, you’ll understand why seemingly minor changes, like changing the color of a CTA, sometimes drastically increases conversion rates. Augment your new Web design skills with this guide on ‘Killer UX Design.’ This book goes into more detail…

    Sid Bharath/ The Daily Eggin EMail- 20 readers -
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