Typography

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 8 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 14 readers -
  • The 15 Elements of a Highly Effective Website

    … effectively. Confused or complex content can drive a lot of potential customers away. Formatting – The layout of your posts, the image usage, the typography, whitespace, bolding, emphasis, keywords and subheadings all improve the ability for readers to scan and retain your content. Expertise – Building your online presence and authority in your…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … animations and videos. Check out this site from Beagle, a proposal management platform: Click through to see Beagle’s amazing JavaScript and CSS animation when you scroll down their site. Rich animation can also be seen in micro interaction. For example, on LinkedIn, a user can hover over a card for a subtle popup menu of options, and then choose…

    Marketing Technology Blog- 23 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    …. And it doesn’t always take massive changes to get massive results. How to improve your blog’s design today Today I’d like to go over a few design elements that really affect the way people use and perceive your blog. Most of these are simple changes that you can implement without the help of a developer or going to the extreme of changing themes – although…

    Blog Tyrantin Blogging- 24 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    … tricky, but hopefully this quick guide can serve as a good place to start. Generally speaking, there are three primary categories when referring to fonts: 1. Default System Fonts 2. Free Fonts 3. Paid Fonts System Fonts First there are system fonts. System fonts include the classics like Arial and Times New Roman, which are default web fonts…

    ROI Factor Blog- 21 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … by Creative Bloq Ultimate Guide to Flat Website Design by Hongkiat Font is also design If you wish to approach your design from a minimalist perspective, you can improve your site or blog’s typography. This design philosophy makes use of white space and the right font face for your site to emphasize your web copy or content. Lots of blogging…

    Christopher Jan Benitez/ The Blog Herald- 7 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a few takeaways that could give you significant improvements in your marketing — everywhere that text is present.

    Neil Patel/ The Daily Egg- 22 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … also set up your analytics and tracking codes here, and integrate your website with email marketing services. OptimizePress can integrate with nine different services: AWeber iContact MailChimp InfusionSoft GetResponse 1ShoppingCart OfficeAutopilot GoToWebinar CampaignMonitor Creating your first landing page with Page Builder To create your first…

    Kerilynn Engel/ Blogging Wizardin EMail- 22 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … process making use of constructive feedback in a post. Typography plays a big role in your website’s style and conversion rate. Mike Damman shares examples in his article of the effects of distinct types of typography. Talia Wolf presents seven tactics that increased ecommerce conversion rate for revenues by 550%. Reputation Management Crystal Shuller…

    John Anyasor/ UpCity Daily Tipsin EMail- 30 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    …—both new and existing. There were certain key features of our email that we feel were heavy contributors to its success. The logo, color scheme, and typography were all present and consistent with the branding on our website. All of the images and visual assets offered a light-hearted, holiday feel, without being too much on the eyes and maintaining…

    Austin Paley/ ROI Factor Blogin EMail- 23 readers -
  • No One Reads My Blog. 9 Tricks to Change Things.

    … reading. Remember, people are bombarded with dozens of excellent, viral pieces of content every day. You see Charlie biting his brother’s finger, Bored Panda and BuzzFeed showing you nostalgic funnies from the 90’s, and a million other articles borrowed from the front page of Reddit and imgur. Think what you will about these sites, the content…

    Blog Tyrantin SEO Blogging- 9 readers -
  • 4 Skills You Need To Become A Great Conversion Marketer

    … responsive layouts, using whitespace effectively, and mastering typography. After going through this guide, you’ll understand why seemingly minor changes, like changing the color of a CTA, sometimes drastically increases conversion rates. Augment your new Web design skills with this guide on ‘Killer UX Design.’ This book goes into more detail…

    Sid Bharath/ The Daily Eggin EMail- 19 readers -
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