Typography

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type in order to make the language it forms most appealing to transparent learning and recognition. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Posts about Typography
  • 8 Digital Design Trends for 2017

    … Coastal Creative does a fantastic job keeping on top of creative design trends by putting out a great infographic each year. 2017 is looking like a solid year for design trends – I love all of them. And we’ve incorporated many of these for our clients and even our own agency site. For the third year in a row, we’ve released the newest version…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Content Typography: Why Your First Impression Matters

    …, Contently uses a sans serif font for its headlines and a serif font for the text. Like blogger Peg Fitzpatrick and Rebekah, Contently uses color to make its links standout in their blog post in a way that reinforces their branding. One font causes your content dies of monotony. You’ve applied the design equivalent of brakes. It’s more difficult…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … products on Instagram, et al. But over the past several years, image-recognition technology has been growing in power and sophistication, and now marketers can easily find and analyze consumer images of their brands “in the wild”—even if consumers make no mention of the brand name in accompanying captions or hashtags. Image-recognition technology…

    AllFacebookin Social Twitter- 10 readers -
  • The 15 Elements of a Highly Effective Website

    … Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … to skip the story or take other actions. GIF animations have (joyfully?) resurged, and can be used for many different purposes, including comedy, demonstrations, and even just for decoration. Material Design Material Design, a design language developed by Google, relies on the elements of print-based design—typography, grids, space, scale…

    Marketing Technology Blog- 29 readers -
  • 5 Quick Ways to Improve Your Blog’s Design

    …. And it doesn’t always take massive changes to get massive results. How to improve your blog’s design today Today I’d like to go over a few design elements that really affect the way people use and perceive your blog. Most of these are simple changes that you can implement without the help of a developer or going to the extreme of changing themes – although…

    Blog Tyrantin Blogging- 28 readers -
  • Free vs Paid Fonts: Finding The Right Typography for Your Website

    … Visual content on the web appears in a variety of different styles. From motion graphics and video, to pictures and interactive maps, there are lots of unique opportunities to display images. However we can’t disregard the power of good ol' fashioned text as the primary method for getting the message of your content across. Fonts and typography…

    ROI Factor Blog- 25 readers -
  • Explaining The Perfect Website Design to Non-Designers

    … flesh out their design ideas and concepts more. Once finished, they can either relay the wireframe to their in-house designer or they can do it themselves. Be responsive Responsive design is one of web design’s best practices, but it bears to be repeated in this post for emphasis. As more people are browsing the internet using their smartphones…

    Christopher Jan Benitez/ The Blog Herald- 10 readers -
  • The Shocking Truth About This Little Thing Called Kerning

    … Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a few takeaways that could give you significant improvements in your…

    Neil Patel/ The Daily Eggin SEO EMail- 31 readers -
  • OptimizePress Review – Create High Converting Landing Pages Fast

    … it was easy to figure out exactly what I needed to do to get the site up and running without getting lost in endless configurations. OptimizePress Dashboard From the OptimizePress Dashboard, you can customize your website’s look by uploading a header image and favicon, customizing the CSS and typography, and setting other basic options. You can…

    Kerilynn Engel/ Blogging Wizardin EMail- 24 readers -
  • 25 Inbound Marketing Articles of the Week: January 16, 2015

    … this year when you consider the breadth of opportunities available. You can acquire customers through social media, email, and, most of all, your website. There are a mountain of ways you can tackle growing your traffic. The best way, in our opinion, is still attracting visitors through high value content and retaining that traffic through testing new…

    John Anyasor/ UpCity Daily Tipsin EMail- 37 readers -
  • The 7 Best Email Newsletters of the 2014 Holiday Season

    … much further down the email than we'd normally like, and in an effort to try and mediate this issue, we included a second CTA to scroll down. While this may not have entirely solved the issue, it helped to make users aware of the fact that there was important content if they were unaware of it. The Boston Red Sox Even though baseball is out…

    Austin Paley/ ROI Factor Blogin EMail- 26 readers -
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