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… Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when…
Performing SEO is hard, and quantifying SEO efforts can be even more difficult. Google Webmaster Tools (GWT) helps us regain the keyword level granularity lost with Google’s switch to secure search. In the last article, we looked at what it takes to compare Google Analytics to Google Webmaster Tools, and found that when taking into consideration limitations and filters, it’s ...