• #SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

    … Taking charge of online data about a business has become a key way to steer consumers into stores. More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand. Furthermore, what prior…

    Street Fight- 14 readers -
  • How Old-School Tactics From Emerging Economies Can Inform Local Marketing

    … the company in a concrete way, as they have now expanded to markets outside of Brazil, including Europe. Make your online local marketing demonstrate that you care about where you are – use it to showcase CSR projects, and recommend regional events and successes — be a part of your location. Florian Huebner is co-founder and MD of uberall. He was previously a management consultant with McKinsey & Company, and studied at the universities of Karlsruhe, Southern California and Sydney. He tweets at @flohuebner. …

    Street Fightin How To's- 31 readers -
  • 6 Social Media Tactics that Reduce Marketing Costs for SMBs

    … on acquiring new clients.” (Victor Landau, uberall) 6. Use social tools to recruit top talent. “Typically we don’t think of recruiting when discussing marketing, but there is not a big difference. Getting your message out there to increase the value of your business requires talent and utilizing any free social media tool as a recruiting source helps with distributing that message.” (Dana Philip Ward, Near9) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin Social- 9 readers -
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