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Taking charge of online data about a business has become a key way to steer consumers into stores. More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand.
… Pokémon Go took only 3 weeks to generate 75 million downloads worldwide. Marketers were quick to pounce on the phenomenon, seeing nothing but opportunity, especially for local businesses: Create a virtual Pokéstop which coincides with your bricks-and-mortar store — genius! It’s a wildly successful game, but it’s also an anomaly: You can’t expect…
… than it does with newspaper in hand. By using all the great targeting features with Facebook ads, you not only get your message in front of the people most eager to learn about you, but you can often do this, in full color, for less than $5 a day.” (Lisa Kalner Williams, AgoraPulse) 3. Use Twitter for free email list management. “Think of Twitter…