• How Old-School Tactics From Emerging Economies Can Inform Local Marketing

    … the company in a concrete way, as they have now expanded to markets outside of Brazil, including Europe. Make your online local marketing demonstrate that you care about where you are – use it to showcase CSR projects, and recommend regional events and successes — be a part of your location. Florian Huebner is co-founder and MD of uberall. He was previously a management consultant with McKinsey & Company, and studied at the universities of Karlsruhe, Southern California and Sydney. He tweets at @flohuebner. …

    Street Fightin How To's- 11 readers -
  • 6 Social Media Tactics that Reduce Marketing Costs for SMBs

    … on acquiring new clients.” (Victor Landau, uberall) 6. Use social tools to recruit top talent. “Typically we don’t think of recruiting when discussing marketing, but there is not a big difference. Getting your message out there to increase the value of your business requires talent and utilizing any free social media tool as a recruiting source helps with distributing that message.” (Dana Philip Ward, Near9) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin Social- 8 readers -
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