• #SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

    … patrons say about an individual store or brand can influence potential future clientele. Keeping comments, reviews, and ratings about a business sorted can be simplified through the platform Uberall offers, says Elisabeth Kurek, vice president of partner growth. She will speak at next week’s Street Fight Summit about how controlling this information…

    Street Fight- 14 readers -
  • How Old-School Tactics From Emerging Economies Can Inform Local Marketing

    … Pokémon Go took only 3 weeks to generate 75 million downloads worldwide. Marketers were quick to pounce on the phenomenon, seeing nothing but opportunity, especially for local businesses: Create a virtual Pokéstop which coincides with your bricks-and-mortar store — genius! It’s a wildly successful game, but it’s also an anomaly: You can’t expect…

    Street Fightin How To's- 32 readers -
  • 6 Social Media Tactics that Reduce Marketing Costs for SMBs

    … than it does with newspaper in hand. By using all the great targeting features with Facebook ads, you not only get your message in front of the people most eager to learn about you, but you can often do this, in full color, for less than $5 a day.” (Lisa Kalner Williams, AgoraPulse) 3. Use Twitter for free email list management. “Think of Twitter…

    Stephanie Miles/ Street Fightin Social- 9 readers -
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