Uberflip

  • Uncovering The Problem with Personalization in B2B Marketing #UFX2016

    … a way to not only reach the right decision makers, but also figure out how to get them all on the same page. Pat Spenner of CEB provided some amazing insights at the Uberflip Experience conference into the current state of B2B marketing, as well as ways to approach our marketing in a more data driven way. The Unhappy Reality of B2B Marketing When…

    Ashley Zeckman/ TopRank®in Content- 9 readers -
  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … and technology available to help you on your journey down the specturn. Technology has been a great driver in terms of enabling companies to create personalization based on actual data. For example, at Uberflip we use our tool to tailor user experiences for our audience. Looking at the spectrum as a whole helps clarify where you are today, and what…

    Ashley Zeckman/ TopRank®in How To's- 15 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … strategies over the years. As a receiving manager, my daughter was in charge of all the product entering the store, was in charge of inventory, and in charge of marketing displays throughout the store. Retail Lessons for Content Marketers Inventory – Just as store visitors get frustrated when the store doesn’t have a product they’re looking…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • The Current State of B2B Marketing Automation

    … Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Marketing Trends Road Map for 2015 [INFOGRAPHIC]

    … By Justin Lafferty on Jan. 23, 2015 - 10:00 AM Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. If you’re just getting started with content marketing or looking for a little help, Uberflip has…

    Justin Lafferty/ AllTwitterin Content Facebook- 8 readers -
  • The Most Effective B2B Content Marketing Strategies

    … uncovered that content marketers are creating more and more content but they still struggle to track ROI, especially when they don’t document their strategy. You can read the full report for all the detailed findings. Francois Matheiu, Uberflip Some of the highlights that we agree with and are seeing with our clients: Infographic usage…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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