Uberflip

  • Uncovering The Problem with Personalization in B2B Marketing #UFX2016

    … B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have to find…

    Ashley Zeckman/ TopRank®in Content- 15 readers -
  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … and technology available to help you on your journey down the specturn. Technology has been a great driver in terms of enabling companies to create personalization based on actual data. For example, at Uberflip we use our tool to tailor user experiences for our audience. Looking at the spectrum as a whole helps clarify where you are today, and what…

    Ashley Zeckman/ TopRank®in How To's- 20 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … strategies over the years. As a receiving manager, my daughter was in charge of all the product entering the store, was in charge of inventory, and in charge of marketing displays throughout the store. Retail Lessons for Content Marketers Inventory – Just as store visitors get frustrated when the store doesn’t have a product they’re looking…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • The Current State of B2B Marketing Automation

    … marketing automation platform are pretty much agreed upon and best practices for marketing automation implementation also continue to solidify. This infographic from Uberflip, The Marketing Automation Revolution, provides a great snapshot of the current state of the B2B Marketing Automation industry. Top 5 Benefits of B2B Marketing Automation…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Marketing Trends Road Map for 2015 [INFOGRAPHIC]

    … By Justin Lafferty on Jan. 23, 2015 - 10:00 AM Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. If you’re just getting started with content marketing or looking for a little help, Uberflip has…

    Justin Lafferty/ AllTwitterin Content Facebook- 8 readers -
  • The Most Effective B2B Content Marketing Strategies

    … We’ve shared 2015 B2B Content Marketing Benchmarks, Budgets and Trends as well as the most popular content marketing strategies utilized by B2B marketers. But what are the most effective B2B content marketing strategies? According to the study, the secret to content marketing success is to document your content strategy and stick to it. It also…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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