Uberflip

  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … insights from some of the top speakers that will be presenting at the upcoming conference. Today we have part two of our MarketingProfs interview series with Uberflip’s VP of Marketing, Hana Abaza. In this interview you’ll learn more about Uberflip’s take on personalized content and some of the B2B companies that Hana believes are MAKING great marketing…

    Ashley Zeckman/ TopRank®in How To's- 15 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … strategies over the years. As a receiving manager, my daughter was in charge of all the product entering the store, was in charge of inventory, and in charge of marketing displays throughout the store. Retail Lessons for Content Marketers Inventory – Just as store visitors get frustrated when the store doesn’t have a product they’re looking…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • The Current State of B2B Marketing Automation

    … Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Marketing Trends Road Map for 2015 [INFOGRAPHIC]

    … By Justin Lafferty on Jan. 23, 2015 - 10:00 AM Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. If you’re just getting started with content marketing or looking for a little help, Uberflip has…

    Justin Lafferty/ AllTwitterin Content Facebook- 8 readers -
  • The Most Effective B2B Content Marketing Strategies

    … We’ve shared 2015 B2B Content Marketing Benchmarks, Budgets and Trends as well as the most popular content marketing strategies utilized by B2B marketers. But what are the most effective B2B content marketing strategies? According to the study, the secret to content marketing success is to document your content strategy and stick to it. It also…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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