Uberflip

  • Uncovering The Problem with Personalization in B2B Marketing #UFX2016

    … B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have to find…

    Ashley Zeckman/ TopRank®in Content- 8 readers -
  • How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

    … insights from some of the top speakers that will be presenting at the upcoming conference. Today we have part two of our MarketingProfs interview series with Uberflip’s VP of Marketing, Hana Abaza. In this interview you’ll learn more about Uberflip’s take on personalized content and some of the B2B companies that Hana believes are MAKING great marketing…

    Ashley Zeckman/ TopRank®in How To's- 14 readers -
  • 3 Lessons Content Marketers Should Learn from Retail

    … to differentiate writing from content marketing. Someone with incredible copywriting and editorial talent doesn’t mean that they have the insight necessary to inventory, audit, and develop promotions for your business. This infographic from Uberflip walks through all the qualities of successful content marketers. Side note: I’ll keep you posted on the die and the ebook! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 15 readers -
  • The Current State of B2B Marketing Automation

    … marketing automation platform are pretty much agreed upon and best practices for marketing automation implementation also continue to solidify. This infographic from Uberflip, The Marketing Automation Revolution, provides a great snapshot of the current state of the B2B Marketing Automation industry. Top 5 Benefits of B2B Marketing Automation…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Marketing Trends Road Map for 2015 [INFOGRAPHIC]

    … By Justin Lafferty on Jan. 23, 2015 - 10:00 AM Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. If you’re just getting started with content marketing or looking for a little help, Uberflip has…

    Justin Lafferty/ AllTwitterin Content Facebook- 8 readers -
  • The Most Effective B2B Content Marketing Strategies

    … uncovered that content marketers are creating more and more content but they still struggle to track ROI, especially when they don’t document their strategy. You can read the full report for all the detailed findings. Francois Matheiu, Uberflip Some of the highlights that we agree with and are seeing with our clients: Infographic usage…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
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