• Celebrity Valentines: How Brands and Top Influencers Created Social Love in January

    Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.

    Hootsuite- 9 readers -
  • 6 Steps to Prep, Monitor and Measure Your Next Brand Awareness Campaign

    … campaigns? You can manage campaigns in real time with uberVU, Hootsuite’s analytics solution. Check out our guide on managing a campaign—plus, how to easily report on that campaign’s success. Download the Guide The post 6 Steps to Prep, Monitor and Measure Your Next Brand Awareness Campaign appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • December Love List: Tacos, Wish Lists and Holiday Treats Earn Top Spots on Social

    … the rankings. While luxury brands overall didn’t climb the rankings, holiday shopping and gift-giving did help improve rankings for mid-range retail brands like Nordstrom and J. Crew. Straddling the line between aspirational and accessible, these brands pushed out some of the more accessible and budget brands that topped the list in months past…

    Hootsuite- 11 readers -
  • Social Media’s Naughty or Nice List: Which Brands are Winning in Sentiment?

    … We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform* , we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media…

    Hootsuite- 9 readers -
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