• Celebrity Valentines: How Brands and Top Influencers Created Social Love in January

    … Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity—there is a big difference between Like and love. To find which brands seeing “love” on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands…

    Hootsuitein How To's- 9 readers -
  • 6 Steps to Prep, Monitor and Measure Your Next Brand Awareness Campaign

    … campaigns? You can manage campaigns in real time with uberVU, Hootsuite’s analytics solution. Check out our guide on managing a campaign—plus, how to easily report on that campaign’s success. Download the Guide The post 6 Steps to Prep, Monitor and Measure Your Next Brand Awareness Campaign appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 19 readers -
  • December Love List: Tacos, Wish Lists and Holiday Treats Earn Top Spots on Social

    … across the social web. Using uberVU, Hootsuite’s listening and analytics solution, we’ve created The Love List, a collection of social data that ranks over 450 of the world’s biggest, most valuable brands. Media and Entertainment brands dominated the November Love List, but in December, social’s love was directed at Food & Beverage brands…

    Hootsuite- 13 readers -
  • Social Media’s Naughty or Nice List: Which Brands are Winning in Sentiment?

    … We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform* , we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media…

    Hootsuite- 10 readers -
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