Ubl

  • The Price of Free Listings

    … When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. Even when you fixed your phone number, there was a good…

    Andrew Shotland/ Street Fightin Google- 18 readers -
  • Survey Highlights Challenges of Marketing to Smaller SMBs

    … A survey recently released by Bright Local tells an important, though not always easily interpreted, story about SMB attitudes toward internet marketing and local search as we head into 2015. Understanding SMB perceptions is, of course, critical for marketers who want to win and retain business. The key findings of the Bright Local SMB…

    Damian Rollison/ Street Fightin SEO Twitter- 22 readers -
  • Getting Down to the Basics of Local Search Marketing

    … search is accessible to all. Damian Rollison is vice president of product and technology at Universal Business Listing, a company dedicated to promoting online visibility for local businesses. He holds degrees from University of California, Berkeley and the University of Virginia, where he worked at the Institute for Advanced Technology in the Humanities. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google- 19 readers -
  • Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

    … with UBL president Chris Travers at Street Fight Summit in NYC this week and he also let me know they are looking for all kinds of talented sales folks from Charlotte to the east coast. Apply here. Ryan McBride – Fathom Voice Ryan McBride is seriously one of the nicest people I’ve ever met. I was surprised-yet-happy to see he made the move last week…

    Kelly Benish/ Street Fightin SEO Twitter- 17 readers -
  • The Power of Visual Appeal in Local Search

    … continues, “Local landing pages with no photos generally have a much higher bounce rate. Use a storefront photo as well as interior photos if possible.” It’s possible in fact that this aspect of local listings management has a greater significance than we’ve realized. The aforementioned statistics, not to mention the runaway success of Instagram…

    Damian Rollison/ Street Fightin Social SEO Facebook Twitter- 11 readers -
  • The Impact of Google’s Local Update Is Still a Developing Story

    … it does seem counterintuitive that Google would cede this much real estate to third parties, so it will be interesting to see if these results get tweaked over time. Growth in visibility for local directories will have some affect on the work of local SEO services like UBL, Yext, and Moz Local. For the time being anyway, Google seems…

    Damian Rollison/ Street Fightin SEO- 29 readers -
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