• The Price of Free Listings

    … like Brandify (formerly Where2GetIt), RioSEO, SIM Partners, Connectivity, MomentFeed, Placeable, Local Market Launch, Local Site Submit, SweetIQ, and UBL, which had previously been selling data aggregator updates. Many of these companies started out by providing related services such as store locator software, but quickly adapted their offerings…

    Andrew Shotland/ Street Fightin Google- 16 readers -
  • Survey Highlights Challenges of Marketing to Smaller SMBs

    … A survey recently released by Bright Local tells an important, though not always easily interpreted, story about SMB attitudes toward internet marketing and local search as we head into 2015. Understanding SMB perceptions is, of course, critical for marketers who want to win and retain business. The key findings of the Bright Local SMB…

    Damian Rollison/ Street Fightin SEO Twitter- 19 readers -
  • Getting Down to the Basics of Local Search Marketing

    … being worried about meeting Google’s quality guidelines, the restaurant owner didn’t own a computer and was only vaguely aware that his Google listing existed. This is perhaps an extreme case, but it serves to illustrate the critical importance of taking action — any action — to influence how Google and other sites represent your business. At UBL we…

    Damian Rollison/ Street Fightin Google- 18 readers -
  • Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

    … Bean – FreshLime The former chief strategy officer at Deluxe Corp recently threw in the towel at the company known for putting puppies and kittens on checks to become the new CEO at FreshLime. Besides making me crave a mojito, FreshLime is a small business marketing automation platform that offers DIY and DIFM options. Since Jay was most recently…

    Kelly Benish/ Street Fightin SEO Twitter- 14 readers -
  • The Power of Visual Appeal in Local Search

    … Not long ago I had a work-related realization that probably should not have surprised me, though it did. Why is it, I have often wondered, that when I send an email to a colleague containing several questions or requests, I so often get back one of three things: (1) responses that only address the beginning of the email; (2) responses that only…

    Damian Rollison/ Street Fightin Social SEO Facebook Twitter- 10 readers -
  • The Impact of Google’s Local Update Is Still a Developing Story

    … it does seem counterintuitive that Google would cede this much real estate to third parties, so it will be interesting to see if these results get tweaked over time. Growth in visibility for local directories will have some affect on the work of local SEO services like UBL, Yext, and Moz Local. For the time being anyway, Google seems…

    Damian Rollison/ Street Fightin SEO- 28 readers -
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