Ubl

  • The Price of Free Listings

    … When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. Even when you fixed your phone number, there was a good…

    Andrew Shotland/ Street Fightin Google- 19 readers -
  • Getting Down to the Basics of Local Search Marketing

    … being worried about meeting Google’s quality guidelines, the restaurant owner didn’t own a computer and was only vaguely aware that his Google listing existed. This is perhaps an extreme case, but it serves to illustrate the critical importance of taking action — any action — to influence how Google and other sites represent your business. At UBL we…

    Damian Rollison/ Street Fightin Google- 19 readers -
  • Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

    … heavily involved with the development of Orange Soda two things are certain; he really must love citrus fruits and catering to small businesses! Paul Donlan – UBL The original Pauly D just got promoted to COO from President of international business development at my alma mater Universal Business Listing. I had the opportunity to catch up…

    Kelly Benish/ Street Fightin SEO Twitter- 18 readers -
  • The Power of Visual Appeal in Local Search

    Not long ago I had a work-related realization that probably should not have surprised me, though it did. Why is it, I have often wondered, that when I send an email to a colleague containing several questions or requests, I so often get back one of three things: (1) responses that only address the beginning of the email; (2) responses that only address the end of the email; (3) ...

    Damian Rollison/ Street Fight- 11 readers -
  • The Impact of Google’s Local Update Is Still a Developing Story

    … it does seem counterintuitive that Google would cede this much real estate to third parties, so it will be interesting to see if these results get tweaked over time. Growth in visibility for local directories will have some affect on the work of local SEO services like UBL, Yext, and Moz Local. For the time being anyway, Google seems…

    Damian Rollison/ Street Fightin SEO- 29 readers -
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