Ubm Tech

UBM plc is a multinational media company headquartered in London, United Kingdom. Its principal operations are live media and business-to-business communications, marketing services and data provision, and it principally serves the technology, healthcare, trade and transport, ingredients and fashion industries. UBM is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Posts about Ubm Tech
  • Powered By Technology, The CMO Role Grows Up

    … to leads to be contacted by the sales organization. • Marketing automation tools, including Eloqua and Marketo, provide the metrics needed to quantify the value marketing is delivering to the business. To maintain the privilege of being at the decision-makers’ table, CMOs must take certain responsibilities. New, Expanded CMO Opportunities The new…

    Marketing Land- 9 readers -
  • 3 Organizational Commitments Required For Marketing Success

    … social interactions today. It helps automate processes and keeps us connected with others who are not physically around us. Technology is an efficient conduit to reach prospects and buyers. The best part about technology for marketers: it enables them to do their jobs better. Intent data and digital body language provide insights into activity…

    Marketing Land- 8 readers -
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