Ubm Tech

UBM plc is a multinational media company headquartered in London, United Kingdom. Its principal operations are live media and business-to-business communications, marketing services and data provision, and it principally serves the technology, healthcare, trade and transport, ingredients and fashion industries. UBM is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Posts about Ubm Tech
  • Powered By Technology, The CMO Role Grows Up

    … of change. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. Join us for MarTech: The Marketing Tech Conference to hear from digital marketing and technology leaders responsible for building the marketing technology capability in their organizations. We'll dig…

    Marketing Land- 10 readers -
  • 3 Organizational Commitments Required For Marketing Success

    …, organizations that use lead scoring experience a 77% lift in lead generation ROI, over organizations that do not use lead scoring. Welcome Change Because of the change in buying habits, marketing’s role in the organization has evolved to a more revenue-accountable paradigm. As a result, marketers must continuously poke at weak processes and underperforming…

    Marketing Land- 9 readers -
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