- Our Blog
… are leveraging user-generated content (UGC) in their social media campaigns. UCG allows customers to share what they love about your brand, and is a great way to provide social proof, which is widely known to influence conversions. Urban Outfitters has used this trend to become one of the fastest growing retail brands on Pinterest. One…
… Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types of Instagram Contests…
Driving conversions with Pinterest? Piece of cake. Image by Roxanne Ready via Flickr. Here’s a pretty crazy stat: Pinterest users pin more than 3,400 pins a minute. That’s good news for marketers using it in their campaigns – the more time people spend interacting with pins, the more exposure they have to your brand and the more likely they are to convert.
… into effective sales enablement. Sephora uses content marketing to drive product sales on its website: By curating user-generated content (UGC) “selfies” from its member community and tagging those selfies with product SKU and customer data, Sephora leverages the power of social media content to make its e-commerce cash register ring…