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… are leveraging user-generated content (UGC) in their social media campaigns. UCG allows customers to share what they love about your brand, and is a great way to provide social proof, which is widely known to influence conversions. Urban Outfitters has used this trend to become one of the fastest growing retail brands on Pinterest. One…
… well with your particular market). But the prize you offer often teeters your demographic into taking the action you want: contest participation.Your prize should be about marketing your brand, whether it’s as overt as a product you sell, a gift card, exotic travel or even a more subtle experience you can’t get anywhere else (such as a job at your…
Driving conversions with Pinterest? Piece of cake. Image by Roxanne Ready via Flickr. Here’s a pretty crazy stat: Pinterest users pin more than 3,400 pins a minute. That’s good news for marketers using it in their campaigns – the more time people spend interacting with pins, the more exposure they have to your brand and the more likely they are to convert.
… in the content creation process, Sephora doesn’t need to clear UCG rights or moderate tagged content created through this effort, as everything is covered the in terms-of-service agreement members must agree to. The point here is that if content marketing it is going to really keep growing and scaling, you have to start providing more than just…