• The Lego Model: How to Build Your Social Brand

    … It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. From the incredible success of The Lego Movie, to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949…

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