• The Lego Model: How to Build Your Social Brand

    … marketing. It covers every aspect of Lego’s business, as fans bring it new ideas and do all of the promotion themselves. To look at Twitter as an example, support for these models comes from nearly everywhere: .@LEGOIdeas to launch production of fan-created #SaturnV moon rocket model: https://t.co/V0XfY8AULQ pic.twitter.com/kFYfMBwv7x — collectSPACE…

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