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Even though we’re just a few short weeks into the 2014 fall television season, Hollywood is closely tracking the success (and failures) of fresh sitcoms and dramas, plus keeping on an eye on returning fan favorites like The Walking Dead, American Horror Scandal and Scandal. Reality TV and competition series like DWTS, The Voice and the WWE are continuing to drive highly enga ...
… by a long shot. The consumer trend of second screen browsing during commercial breaks has been reinforced by social media tie-ins as shows like The Voice, @Midnight, and Survivor have incorporated hashtags into the viewing experience. Recognizing this, Twitter offers a promoted tweets option to “Reach people who engage with specific television…