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…, the Twitter TV ratings from Nielsen Social tell an interesting story about what’s resonating most with network and cable TV viewers from week to week: Chart Legend: Nielsen Twitter TV Ratings Weekly Top Ten lists are ranked by Unique Audience and include four metrics: Tweets - Tweets ascribed to a linear TV episode. Unique Authors – Unique Twitter…
This article was originally published on iMedia Connection. Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention.