• The Lego Model: How to Build Your Social Brand

    … whatsoever to Lego itself. Here’s what the creators of the LEGO LHC made on YouTube: It’s a direct parody of an iPad commercial. You just got science pranked. When it comes time to choose the new sets, Lego produces a YouTube video that shows who won. Here’s the most recent one: Are we sure that the people at Lego get paid to have this much fun…

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