Umass Dartmouth Research

  • Blogging Renaissance: Why You Must Blog Now

    …, social media is maturing and consolidating. Facebook and other platforms are no longer a “free lunch”. Facebook is a small business requirement according to Buffer’s 2016 social media research. [Here’s more in-depth analysis of the Buffer Social Media research.] Translation: Businesses must maintain an active Facebook presence and invest in Facebook…

    Heidi Cohen/ Heidi Cohenin Blogging- 15 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 23 readers -