Umass Dartmouth Research

  • Blogging Renaissance: Why You Must Blog Now

    …-support. They’re a catchall for the content equivalent of table scraps Even small businesses pulled back on blogging. But in 2016, the Inc 500 increased their blogging efforts according to University of Mass/Dartmouth research. Blogging Renaissance Blogging pioneers, Copyblogger’s Brian Clark and Problogger’s Darren Rowse, are leading the blogging…

    Heidi Cohen/ Heidi Cohenin Blogging- 33 readers -
  • 2016 Small Business Social Media Use: 5 Trends

    … social media plan. Based on 2016 B2B content marketing research by Content Marketing Institute and MarketingProfs, businesses need the following to succeed: Know what social media success looks like. (Only 44% of B2B content marketers say they do.) Have a documented social media strategy. (Only 32% of B2B content marketers have one.) Have a documented…

    Heidi Cohen/ Heidi Cohenin Social Facebook Twitter Blogging- 32 readers -
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