Umbrella Marketing

An umbrella brand (or family brand) is where a group of products possesses the same brand name. Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Umbrella branding does not mean that the whole product portfolio of a firm will fall under one brand name as company can go for different approaches of branding for different product lines.Some examples are Johnson & Johnson baby care products and Tata tea, automobiles and salt.
Posts about Umbrella Marketing
  • Here Comes the Content Marketing Shakeout

    …, and from whom? The overwhelming majority of these content marketing outfits are trying to target the same FORTUNE 1000 customer base. The good news about that market segment is that they have a lot of money, but the bad news is that there are only 1,000 potential customers in that cohort. As a category, content marketing software is manifestly…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
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