Umbrella Marketing

An umbrella brand (or family brand) is where a group of products possesses the same brand name. Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Umbrella branding does not mean that the whole product portfolio of a firm will fall under one brand name as company can go for different approaches of branding for different product lines.Some examples are Johnson & Johnson baby care products and Tata tea, automobiles and salt.
Posts about Umbrella Marketing
  • Here Comes the Content Marketing Shakeout

    … Media, Wildfire and many more, it drives your desire to catch the next wave rolling toward the sands. But here’s the problem: Content marketing may be a bigger industry than social media marketing, but the software portion of the industry may always be smaller. (click to tweet) There was a lot of talk at this event about content being the umbrella…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
Get the top posts daily into your mailbox!