Umbrella Marketing

An umbrella brand (or family brand) is where a group of products possesses the same brand name. Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Umbrella branding does not mean that the whole product portfolio of a firm will fall under one brand name as company can go for different approaches of branding for different product lines.Some examples are Johnson & Johnson baby care products and Tata tea, automobiles and salt.
Posts about Umbrella Marketing
  • Here Comes the Content Marketing Shakeout

    … freebies alongside enterprise software stacks SAP and Oracle (a Convince & Convert client), and many other firms that are trying to enter the content marketing orbit, such as influencer marketplace TapInfluence (a sponsor of this blog), and competitive metrics analyzer Track Maven. Many more software companies and agencies attended without…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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