Umbrella Term

An umbrella term is a term used to cover a broad number of functions or items that all fall under a single common category. Umbrella term is also called a hypernym. For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis, among other fields. Similarly, an umbrella organization is a central and coordinating body representing a number of smaller, separate bodies.The closely related blanket term is a word or phrase that is used to describe multiple groups of related things.
Posts about Umbrella Term
  • 2015 Content Marketing Editorial Calendar Template and Tutorial

    … Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook. Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do…

    Pam Marketing Nutin Social Content- 43 readers -
  • Why PPC and SEO Need to Work Together

    … tactics on the table, are you really ready to ostracize one? Money matters Perhaps the reason behind so much tension is that both PPC and SEO can be big budget items. Under the umbrella term “SEM,” they’re kissing cousins, and with Google AdWords demanding more SERP real estate, it’s easy to see why there’s a disparity. Making money is the end…

    ppc.orgin Paid Search SEO -
Get the top posts daily into your mailbox!