Umbrella Term

An umbrella term is a term used to cover a broad number of functions or items that all fall under a single common category. Umbrella term is also called a hypernym. For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis, among other fields. Similarly, an umbrella organization is a central and coordinating body representing a number of smaller, separate bodies.The closely related blanket term is a word or phrase that is used to describe multiple groups of related things.
Posts about Umbrella Term
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    … Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook. Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do…

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    The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO.

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