Umbrella Term

An umbrella term is a term used to cover a broad number of functions or items that all fall under a single common category. Umbrella term is also called a hypernym. For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis, among other fields. Similarly, an umbrella organization is a central and coordinating body representing a number of smaller, separate bodies.The closely related blanket term is a word or phrase that is used to describe multiple groups of related things.
Posts about Umbrella Term
  • 2015 Content Marketing Editorial Calendar Template and Tutorial

    … target audience, customers, partners and stakeholders. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template What is content marketing? Content marketing is an umbrella term encompassing all…

    Pam Marketing Nutin Social Content- 45 readers -
  • Why PPC and SEO Need to Work Together

    … The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get in deep enough, many…

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