Umbrella Term

An umbrella term is a term used to cover a broad number of functions or items that all fall under a single common category. Umbrella term is also called a hypernym. For example, cryptology is an umbrella term that encompasses cryptography and cryptanalysis, among other fields. Similarly, an umbrella organization is a central and coordinating body representing a number of smaller, separate bodies.The closely related blanket term is a word or phrase that is used to describe multiple groups of related things.
Posts about Umbrella Term
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    … with traditional, “throw the social content spaghetti at the wall and hope it sticks” style of marketing. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your…

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