Unacast

    • Why Location Visit Data Is Going to Be Huge for Brands

      The history of location data has been largely written by a market that buys audience segments for look-back retargeting. That means a DSP, DMP or agency trading desk, can buy a segment for their commercial use. Keep in mind, this data has already been pre-packaged by the location provider, so it has little use other than for retargeting — and there’s the opportunity.

      Street Fight- 19 readers -
    • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

      As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology as they track the physical locations of people and assets. A new report by Proximity.

      Stephanie Miles/ Street Fight- 16 readers -
  • Report: Beacons Making Sizable Impact on Retail

    … profit by nearly 9% with an ROI of 175%, according to the report. Retailers are using technology in many clever ways, Thomas Walle, CEO and co-founder of Unacast, told Street Fight. “We are seeing the beginning of how data is used to make things more personalized and more engaging” for the consumer, Walle says. “Retailers have to compete…

    Street Fight- 14 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … is certainly working towards that goal. As more and more sensors are deployed in public places, advertisers will get the kind of pinpoint accuracy they crave — and no longer settle for alternative facts. Kjartan Slette is Co-founder and COO of Unacast, which builds the double-deterministic Real World Graph to provide verified location, context and identity to global marketing platforms. Unacast is the world’s largest platform of unique proximity sensor data. …

    Street Fight- 23 readers -
  • Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

    … for IPO (WSJ) Snap Inc. lifted the veil on its highly anticipated initial public offering, revealing a business that is growing at a torrid clip but that also faces challenges keeping users engaged, attracting new ones—and justifying a valuation that could reach $25 billion. Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel (Street…

    Street Fight- 18 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … in 2010. Penna’s other positions include chief marketing officer at Epsilon, CMO at Bigfoot Interactive, VP of strategic development at CNET Networks, and VP of marketing at ZDNet. Yext Adds President, Hires Two Execs Yext has brought on Jim Steele as President and Chief Revenue Officer — an interesting move since Steele was already…

    Geoff Michener/ Street Fight- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 21 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 17 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … Oslo and the U.S. now, while we’re still a small and tangible team, it will be impossible as we grow larger.” Walle cites the “war for talent” in the U.S. as one point that helped the team decide to keep the engineering team in Oslo, where Unacast was founded and could more easily attract talented developers. The trans-Atlantic company trips began…

    Street Fight- 19 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -
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