Unacast

  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 10 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 13 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 9 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … food, just kind of get to know each other. It’s so remarkable to see how many great candidates we see on paper that we’ve been able to take out of the process because they didn’t fit.” Unacast’s core culture values are directly linked to the company’s identity, and onboarding new workers is already morphing to reflect it. “First of all, we…

    Street Fight- 12 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 11 readers -
  • Unacast Raises $5 Million to Build Out Its Beacon Network

    … As beacons and proximity technology have exploded onto the scene in the past couple of years, dozens of companies have popped up with hardware or tech solutions to try and grab a share of the growing pie. Unacast, which was founded a year ago, aims to partner with the companies deploying beacons and stitch together their data so that advertisers…

    David Hirschman/ Street Fight- 19 readers -
  • Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO

    … Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO April 6, 2016 by Annie Melton Leave a Comment Filed Under: News Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the head of U.S. mobile for ironSource, is joining the company as chief revenue officer…

    Street Fight- 13 readers -
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