Unacast

  • Why Commercial Banks Are Turning to Proximity Technology

    … indicators. “The financial industry is historically considered to be very traditional, but it’s actually an industry that’s leading the way in exploring alternative forms of data – like location and proximity – to make smarter choices in the market,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory…

    Stephanie Miles/ Street Fight- 10 readers -
  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    … space where accuracy and quality of data is in the spotlight. The only way get where we need to get as an industry is creating transparency around the technology, especially the data that is yielded,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory. Aggregating information from more than 400…

    Stephanie Miles/ Street Fight- 18 readers -
  • Why Location Visit Data Is Going to Be Huge for Brands

    … to be the biggest, most critical shift in the young history of location data markets. Chris is the Chief Revenue Officer at Unacast, where he leads revenue and commercial initiatives and is responsible for creating new ways to merchandize proximity data and serve the data-driven ad industry. Prior to Unacast, Chris was the founder and CEO at appssavvy. …

    Street Fight- 22 readers -
  • Report: Beacons Making Sizable Impact on Retail

    … businesses contend with in order to compete with ecommerce. Unacast’s Proximity.Directory Q1 2017 Report, released today, shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. In fact, by using beacon technology, retailers can improve their position and increase operating…

    Street Fight- 14 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … is certainly working towards that goal. As more and more sensors are deployed in public places, advertisers will get the kind of pinpoint accuracy they crave — and no longer settle for alternative facts. Kjartan Slette is Co-founder and COO of Unacast, which builds the double-deterministic Real World Graph to provide verified location, context and identity to global marketing platforms. Unacast is the world’s largest platform of unique proximity sensor data. …

    Street Fight- 23 readers -
  • Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

    … for IPO (WSJ) Snap Inc. lifted the veil on its highly anticipated initial public offering, revealing a business that is growing at a torrid clip but that also faces challenges keeping users engaged, attracting new ones—and justifying a valuation that could reach $25 billion. Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel (Street…

    Street Fight- 20 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … Angeles and have raised $2m in funding. *** Looking for a new job? Here are some openings! TigerPistol has an opening for a director of partner management & operations. Placed is on the lookout for a director of programmatic, and a partner development director. Search Influence is on the hunt for a sales executive. Soleo Communications…

    Geoff Michener/ Street Fight- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … Among the rampant cliches endemic to bad op-eds and conference sessions in the digital ad world, my favorite has to be the cringeworthy and often vapid “right person, right place, right time.” A close second is the delusion that ads actually “delight” anyone. And third place goes to the decade-old-but-still-somehow-invoked “walk by a Starbucks…

    Michael Boland/ Street Fight- 22 readers -
  • Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

    … that focuses less on SMBs, which are tough to scale, towards analytics for national-to- local retail (like 7-Eleven, an investor). CFO Dan Gloede is taking over the top spot. Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale (Street Fight) JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use…

    Street Fight- 16 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 17 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … Oslo and the U.S. now, while we’re still a small and tangible team, it will be impossible as we grow larger.” Walle cites the “war for talent” in the U.S. as one point that helped the team decide to keep the engineering team in Oslo, where Unacast was founded and could more easily attract talented developers. The trans-Atlantic company trips began…

    Street Fight- 20 readers -
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