Unacast

  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    … space where accuracy and quality of data is in the spotlight. The only way get where we need to get as an industry is creating transparency around the technology, especially the data that is yielded,” says Thomas Walle, CEO and co-founder of Unacast, the proximity platform behind Proximity.Directory. Aggregating information from more than 400…

    Stephanie Miles/ Street Fight- 18 readers -
  • Why Location Visit Data Is Going to Be Huge for Brands

    … to be the biggest, most critical shift in the young history of location data markets. Chris is the Chief Revenue Officer at Unacast, where he leads revenue and commercial initiatives and is responsible for creating new ways to merchandize proximity data and serve the data-driven ad industry. Prior to Unacast, Chris was the founder and CEO at appssavvy. …

    Street Fight- 22 readers -
  • Report: Beacons Making Sizable Impact on Retail

    … profit by nearly 9% with an ROI of 175%, according to the report. Retailers are using technology in many clever ways, Thomas Walle, CEO and co-founder of Unacast, told Street Fight. “We are seeing the beginning of how data is used to make things more personalized and more engaging” for the consumer, Walle says. “Retailers have to compete…

    Street Fight- 14 readers -
  • Location Data for Brands: ‘Alternative Facts’ No Longer

    … As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals. Trying to find, understand…

    Street Fight- 23 readers -
  • Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

    … for IPO (WSJ) Snap Inc. lifted the veil on its highly anticipated initial public offering, revealing a business that is growing at a torrid clip but that also faces challenges keeping users engaged, attracting new ones—and justifying a valuation that could reach $25 billion. Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel (Street…

    Street Fight- 20 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Cuebiq Angel Investor Joins Company Cuebiq has appointed Michael Della Penna as EVP of Growth…

    Geoff Michener/ Street Fight- 31 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … things like commuting. Verve Mobile creative director Walter Geer cites a Waze banner ad attempting to lure him to a relatively nearby Quiznos around lunchtime. This seems okay… if he weren’t a minute from his destination. “It’s lunchtime so it’s probably the right time for this ad,” he said. “But it adds 36 minutes to my drive that is 1 minute…

    Michael Boland/ Street Fight- 22 readers -
  • Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

    … that focuses less on SMBs, which are tough to scale, towards analytics for national-to- local retail (like 7-Eleven, an investor). CFO Dan Gloede is taking over the top spot. Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale (Street Fight) JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use…

    Street Fight- 16 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 17 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … Every month, one half of Unacast’s employees travel to visit the other half of the employees – the engineering team is located in Oslo, Norway and the commercial team is in New York City. The two-year-old beacon and proximity data startup adopted the company-wide travel schedule as a culture-building activity, giving employees a chance…

    Street Fight- 19 readers -
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