• Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … to connect while in the same time zone. And though the company’s co-founders know that that policy might not be sustainable through a growth spurt, they’re confident that it’s the right one for now. “It is expensive flying back and forth every month,” says co-founder and CEO Thomas Walle. “But we believe so strongly that if we can’t build bonds between…

    Street Fight- 8 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 8 readers -
  • Unacast Raises $5 Million to Build Out Its Beacon Network

    … that it can use the aggregate data to “index the physical world.” Co-founder and CEO Thomas Walle will be among the featured speakers at Street Fight Summit West on June 7th in San Francisco. We caught up with him recently to talk about how his previous company, Tidal, informed his thinking around beacons — and why the early applications for beacon…

    David Hirschman/ Street Fight- 15 readers -
  • Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO

    … Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO April 6, 2016 by Annie Melton Leave a Comment Filed Under: News Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the head of U.S. mobile for ironSource, is joining the company as chief revenue officer…

    Street Fight- 12 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    …. But the point is to build the actual house, not just have a hammer.” Coca-Cola and Unacast Use Beacons to Retarget Moviegoers Before and After the Credits Roll: This indoor marketing campaign was pretty atypical for beacons in 2015, but it’s likely to become the dominant use case in 2016 and beyond. Proximity retargeting platform Unacast…

    Street Fightin EMail- 27 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    …. According to data from beacon proximity and location intelligence platform inMarket, beacons and proximity marketing programs are set to influence $7.5 billion in U.S. millennial spending this holiday season. That’s a huge figure, and it only applies to one segment of the shopping population, albeit a sizable demographic that is very attuned…

    Street Fightin Mobile- 10 readers -
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