• Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

    … Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO February 3, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017 (eMarketer…

    Street Fight- 14 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    …. Unacast Hires Privacy and Product Gurus Unacast has brought on Jarno Vanto as chief privacy officer and Tom Navin as VP of product. Prior to Unacast, Vanto spent ten years in the ad tech and marketing space and is one of few attorneys to have experience working in the beacon and proximity industry. Before Unacast, Navin was VP of product…

    Geoff Michener/ Street Fight- 18 readers -
  • Local’s Next Hurdle: The Impressionable Use Fallacy

    … things like commuting. Verve Mobile creative director Walter Geer cites a Waze banner ad attempting to lure him to a relatively nearby Quiznos around lunchtime. This seems okay… if he weren’t a minute from his destination. “It’s lunchtime so it’s probably the right time for this ad,” he said. “But it adds 36 minutes to my drive that is 1 minute…

    Michael Boland/ Street Fight- 15 readers -
  • Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

    … Advertisers using proximity data for retargeting and attribution have another option this morning, as the proximity network Unacast has announced a new partnership with JUICE Mobile, the mobile marketing firm. With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use…

    Stephanie Miles/ Street Fightin Mobile- 16 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 11 readers -
  • Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

    … Oslo and the U.S. now, while we’re still a small and tangible team, it will be impossible as we grow larger.” Walle cites the “war for talent” in the U.S. as one point that helped the team decide to keep the engineering team in Oslo, where Unacast was founded and could more easily attract talented developers. The trans-Atlantic company trips began…

    Street Fight- 16 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 12 readers -
  • Unacast Raises $5 Million to Build Out Its Beacon Network

    … As beacons and proximity technology have exploded onto the scene in the past couple of years, dozens of companies have popped up with hardware or tech solutions to try and grab a share of the growing pie. Unacast, which was founded a year ago, aims to partner with the companies deploying beacons and stitch together their data so that advertisers…

    David Hirschman/ Street Fight- 23 readers -
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