Uncategorized Blog Posts

  • Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

    … be used in ad headlines or in the description text. Even better, you can use these symbols in many Ad Extensions – the most impactful in this case are Sitelink Extensions, Price Extensions, and Callouts. As with all things: use your stamp strategically, measure results often, and make decisions accordingly. The post Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way appeared first on Portent. …

    Portent, Incin Paid Search- 19 readers -
  • Technical SEO: BS. Own it. The Slides and the Links

    … Site Explorer: Another must-use link analysis tool Robotstxt.org: The definitive guide to the Robots file and meta tags Screaming Frog SEO Spider Web Developer Extension for Chrome WebPageTest.org: Web page speed testing, including rendering time The post Technical SEO: BS. Own it. The Slides and the Links appeared first on Portent. …

    Ian Lurie/ Portent, Incin SEO- 14 readers -
  • How Do I Get the Right Help with Content? [Infographic]

    … Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected content…

    Portent, Incin Content- 19 readers -
  • Distance from Perfect: Digital Dealer Workshops

    … factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) Site speed vs. revenue The post Distance from Perfect: Digital Dealer Workshops appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 7 readers -
  • Deodorant & Other Challenges: How I Get Content Ideas

    … If all the content around an idea is lousy, produce something much better Find questions answered in only one format (like blog posts). Upgrade the presentation of information in a slide deck, longform, a graphic, or interactive content. Don’t steal!!!! Get permission to use content, or develop your own Do I Always Have to Answer A Question…

    Ian Lurie/ Portent, Incin Content How To's- 11 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 28 readers -