Uncategorized Blog Posts

    • Where To Start With Amazon Marketing

      Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon is a channel worth pursuing if you sell online.

      Portent, Incin Paid Search- 9 readers -
  • Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

    Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected immediate impact from making this change is improved clickthrough rate (CTR).

    Portent, Inc- 19 readers -
  • How Do I Get the Right Help with Content? [Infographic]

    … Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected content…

    Portent, Incin Content- 19 readers -
  • Distance from Perfect: Digital Dealer Workshops

    … factoids How Quality Score Affects Cost and per Conversion Twitter’s Algorithm Naked Mole Rats (you had to be there) Site speed vs. revenue The post Distance from Perfect: Digital Dealer Workshops appeared first on Portent. …

    Ian Lurie/ Portent, Inc- 7 readers -
  • Deodorant & Other Challenges: How I Get Content Ideas

    … If all the content around an idea is lousy, produce something much better Find questions answered in only one format (like blog posts). Upgrade the presentation of information in a slide deck, longform, a graphic, or interactive content. Don’t steal!!!! Get permission to use content, or develop your own Do I Always Have to Answer A Question…

    Ian Lurie/ Portent, Incin Content How To's- 11 readers -
  • A Digital Marketing Agency in Seattle’s Smith Tower

    … are a Portent specialty. Did you know Internet Marketing is just like making soup? We can learn about marketing from Tom Cruise’s filmography, 747s, cooking, the gold rush, the animal kingdom, and even Dungeons and Dragons. Every day, we step into this piece of history, ride the elevators up and go about our jobs. But, what can we learn from…

    Portent, Inc- 26 readers -
  • Leading Edge Analytics – Data Driven Marketing

    …. There’s no secret to why we’ve done this so well for 20 years: It’s just a combination of marketing savvy in all channels and using all the great data available. The post Leading Edge Analytics – Data Driven Marketing appeared first on Portent. …

    Michael Wiegand/ Portent, Inc- 28 readers -
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